01080nam a2200289 i 450099100345222970753620021217151207.0961025s1992 uk a b 001 0 eng d0080370667b11811432-39ule_instLE00300816ExLDip.to Biologiaeng547.2Perlmutter, P.91555Conjugate addition reactions in organic synthesis /P. PerlmutterOxford :Pergamon Press,1992xix, 373 p. :ill. ;26 cmTetrahedron organic chemistry series ;9Includes bibliographical references and indexAddition reactionsOrganic compoundsSynthesis.b1181143227-04-1718-12-02991003452229707536LE003 547.2 TET01.01 09 (1992)12003000008227le003-E0.00-l- 00000.i1206056218-12-02Conjugate addition reactions in organic synthesis397022UNISALENTOle00301-01-96ma -enguk 0104986nam 2200709 450 991081184750332120230126210839.00-8144-3333-2(CKB)2670000000488900(EBL)1390901(SSID)ssj0001060589(PQKBManifestationID)11573623(PQKBTitleCode)TC0001060589(PQKBWorkID)11087679(PQKB)11190767(Au-PeEL)EBL1390901(CaPaEBR)ebr10816210(CaONFJC)MIL550441(OCoLC)865330176(CaSebORM)9780814433324(MiAaPQ)EBC1390901(EXLCZ)99267000000048890020130627h20142014 uy| 0engur|n|---|||||txtccrThe art of social selling finding and engaging customers on Twitter, Facebook, LinkedIn, and other social networks /Shannon Belew1st editionNew York :American Management Association,[2014]©20141 online resource (301 p.)Description based upon print version of record.0-8144-3332-4 Includes bibliographical references and index.Cover; Title Page; Copyright Page; Table of Contents; Acknowledgments; Introduction; Chapter 1. Fishing in Social Ponds: Using Social Media as a Prospecting Tool for Online Sales; Tackling the Ever-Changing Sales Process; The Social Selling Mantra; Where to Go Fish; Social Selling is a Team Sport; Chapter 2. The Social Triangle of Online Sales Success: Bringing Together Social Marketing, Social Commerce, and Social Support; Meeting the Demands of the Social Customer; Capturing the Customer Experience; Taking Shape and Connecting All the DotsChapter 3. Speaking A New Language: The Ten most Important Rules for Online Social InteractionsRule #1: Be Genuine; Rule #2: Listen, Listen, Listen; Rule #3: Be Responsive; Rule #4: Follow the Leader; Rule #5: Tailor the Conversation; Rule #6: Be Helpful; Rule #7: Identify the Enter and Exit Signs; Rule #8: Maintain the Separation of Professional and Personal; Rule #9: Be Consistent; Rule #10: Admit when you're Wrong; Chapter 4. More than Lead Scraping: The Benefits of Un-Selling in Social Media; Boosting your Online Likeability; Lead Scraping or Lead Generation?; Moving Beyond Lead ScrapingThe Truth about Un-SellingExpanding Circles, Influence, and Recommendations; Chapter 5: Tweets, Likes, Comments, and Recommendations: Understanding the Value of Peer-to-Peer Influence in Social Sales; Online Reviews: Word-of-Mouth Marketing on Steroids; Likes, Favorites, Followers, and Other Positive Social Indicators; Blogs, Forums (Groups), and Communities Matter, Too; Chapter 6: Content, Engagement, and Building A Relationship: Pulling the Social Customer through the Online Sales Funnel; Understanding the Changing Sales Funnel; Developing Buyer Personas for your Social CustomersCreating Content to Feed the Online Sales FunnelMapping Types of Content to the Social Networks to Engage and Build Relationships with Prospects; Chapter 7. Tools of the Trade: Using Online Services and Applications to Help you Find, Track, and Engage Social Customers; Social Information that Matters; Finding Purpose with Social Tools; Monitoring Tools; Influence Trackers; Social Sharing Tools; Content Curator Tools; Applications for Creating Content; Social Influence Measurement Tools; Mobile Apps; Chapter 8. Time is Money: Building Social Selling into your ScheduleIdentifying Current Time ConflictsSpending your Time in Fishing Holes, Not Rabbit Holes; Conquering the Social Selling Conflict; Setting Clear Objectives; Designating Blocks of Time; Prescheduling Posts; Limiting your Exposure; Using your Extended Resources; Going Mobile; Chapter 9. Free and not Quite Free: Determining your Budget; Recognizing the Cost of ''Free'' and Investing in your Success; Deciding how much to Spend to Ramp Up your Selling Game; Support Costs; Program Costs; Tools and Technology; ResourcesChapter 10. Developing your Social Selling Strategy: The Components for a Realistic Social Media Sales PlanCompanies that aren't selling socially...are selling themselves short.Internet marketingMarketingSocial aspectsSellingOnline social networksSocial mediaInternet marketing.MarketingSocial aspects.Selling.Online social networks.Social media.658.8/72Belew Shannon1667256MiAaPQMiAaPQMiAaPQBOOK9910811847503321The art of social selling4026981UNINA