03034nam 2200577 450 991081130930332120230803195413.03-95489-618-4(CKB)2670000000534384(EBL)1640398(SSID)ssj0001215268(PQKBManifestationID)11678901(PQKBTitleCode)TC0001215268(PQKBWorkID)11177201(PQKB)11602059(MiAaPQ)EBC1640398(Au-PeEL)EBL1640398(CaPaEBR)ebr10856444(OCoLC)871780095(EXLCZ)99267000000053438420140415h20142014 uy 0engur|n|---|||||txtccrCustomer experiences affect customer loyalty an empirical investigation of the starbucks experience using structural equation modeling /Daniel GurskiHamburg, Germany :Anchor Academic Publishing,2014.©20141 online resource (63 p.)CompactDescription based upon print version of record.3-95489-118-2 Includes bibliographical references.Customer Experiences affect Customer Loyalty; Table of Contents; List of Figures; List of Tables; List of Abbreviations; 1. Introduction; 2. Literature Review; 2.1 The Evolution from Products to Services to Experiences; 2.2 The Initial Conceptual Model; 3. Methodology & Research Design; 3.1 Assigning Scales to the Individual Constructs; 3.2 Pre-Testing the Scales; 3.3 Adjustments and Refinements; 3.4 Testing the Measurement Model; 4. Data Analysis; 4.1 Comparison of Competing Models; 4.2 Selection of the Best Fitting Structural Model; 5. Discussion; 6. Conclusion; 6.1 Theoretical Implications6.2 Managerial Implications6.3 Limitations & Future Research; Reference List; AppendixThe study at hand investigates customer experiences at the American coffee company Starbucks and develops a new scale to measure customer experience quality on the basis of four dimensions: Service quality, atmosphere quality, flow quality and learning quality. The study reveals that product quality itself is a separate, but related construct to customer experience quality which alone is not sufficient to create customer loyalty. The effect of customer experience quality and product quality on customer loyalty intentions is found to be fully mediated by perceived value. Moreover, perceived weaCompact.Bayesian statistical decision theoryStructural equation modelingBayesian statistical decision theory.Structural equation modeling.519.542Gurski Daniel1668013MiAaPQMiAaPQMiAaPQBOOK9910811309303321Customer experiences affect customer loyalty4028294UNINA