05153nam 2200637 450 991081124880332120200520144314.01-118-74003-3(CKB)2670000000428053(EBL)1411623(SSID)ssj0001153529(PQKBManifestationID)11641032(PQKBTitleCode)TC0001153529(PQKBWorkID)11151551(PQKB)10068630(Au-PeEL)EBL1411623(CaPaEBR)ebr10768980(CaONFJC)MIL576365(OCoLC)862794762(CaSebORM)9781118740002(MiAaPQ)EBC1411623(EXLCZ)99267000000042805320130815h20132013 uy| 0engurunu|||||txtccrBig data understanding how data powers big business /Bill Schmarzo1st editionIndianapolis, IN :John Wiley & Sons,[2013]©20131 online resource (242 p.)Includes index.1-118-74000-9 1-118-73957-4 Cover; Title Page; Copyright; Contents; Chapter 1 The Big Data Business Opportunity; The Business Transformation Imperative; Walmart Case Study; The Big Data Business Model Maturity Index; Business Monitoring; Business Insights; Business Optimization; Data Monetization; Business Metamorphosis; Big Data Business Model Maturity Observations; Summary; Chapter 2 Big Data History Lesson; Consumer Package Goods and Retail Industry Pre-1988; Lessons Learned and Applicability to Today's Big Data Movement; Summary; Chapter 3 Business Impact of Big DataBig Data Impacts: The Questions Business Users Can Answer Managing Using the Right Metrics; Data Monetization Opportunities; Digital Media Data Monetization Example; Digital Media Data Assets and Understanding Target Users; Data Monetization Transformations and Enrichments; Summary; Chapter 4 Organizational Impact of Big Data; Data Analytics Lifecycle; Data Scientist Roles and Responsibilities; Discovery; Data Preparation; Model Planning; Model Building; Communicate Results; Operationalize; New Organizational Roles; User Experience Team; New Senior Management RolesLiberating Organizational Creativity Summary; Chapter 5 Understanding Decision Theory; Business Intelligence Challenge; The Death of Why; Big Data User Interface Ramifications; The Human Challenge of Decision Making; Traps in Decision Making; What Can One Do?; Summary; Chapter 6 Creating the Big Data Strategy; The Big Data Strategy Document; Customer Intimacy Example; Turning the Strategy Document into Action; Starbucks Big Data Strategy Document Example; San Francisco Giants Big Data Strategy Document Example; Summary; Chapter 7 Understanding Your Value Creation ProcessUnderstanding the Big Data Value Creation Drivers Driver #1: Access to More Detailed Transactional Data; Driver #2: Access to Unstructured Data; Driver #3: Access to Low-latency (Real-Time) Data; Driver #4: Integration of Predictive Analytics; Big Data Envisioning Worksheet; Big Data Business Drivers: Predictive Maintenance Example; Big Data Business Drivers: Customer Satisfaction Example; Big Data Business Drivers: Customer Micro-segmentation Example; Michael Porter's Valuation Creation Models; Michael Porter's Five Forces Analysis; Michael Porter's Value Chain AnalysisValue Creation Process: Merchandising Example Summary; Chapter 8 Big Data User Experience Ramifications; The Unintelligent User Experience; Understanding the Key Decisions to Build a Relevant User Experience; Using Big Data Analytics to Improve Customer Engagement; Uncovering and Leveraging Customer Insights; Rewiring Your Customer Lifecycle Management Processes; Using Customer Insights to Drive Business Profitability; Big Data Can Power a New Customer Experience; B2C Example: Powering the Retail Customer Experience; B2B Example: Powering Small- and Medium-Sized Merchant Effectiveness; SummaryChapter 9 Identifying Big Data Use CasesLeverage big data to add value to your business Social media analytics, web-tracking, and other technologies help companies acquire and handle massive amounts of data to better understand their customers, products, competition, and markets. Armed with the insights from big data, companies can improve customer experience and products, add value, and increase return on investment. The tricky part for busy IT professionals and executives is how to get this done, and that's where this practical book comes in. Big Data: Understanding How Data Powers Big Business is a completeKnowledge managementManagement information systemsKnowledge management.Management information systems.658.4038Schmarzo Bill1618042MiAaPQMiAaPQMiAaPQBOOK9910811248803321Big data4031735UNINA