03059nam 2200637 450 991081089040332120230126212346.01-4985-0001-30-7391-8350-8(CKB)3710000000251666(EBL)1809830(SSID)ssj0001347658(PQKBManifestationID)12561177(PQKBTitleCode)TC0001347658(PQKBWorkID)11351725(PQKB)10944346(MiAaPQ)EBC1809830(Au-PeEL)EBL1809830(CaPaEBR)ebr11024232(CaONFJC)MIL650841(OCoLC)895428560(EXLCZ)99371000000025166620150309h20142014 uy 0engur|n|---|||||txtccrThe impact of Youtube on U.S. politics /LaChrystal D. RickeLanham, Maryland :Lexington Books,2014.©20141 online resource (219 p.)Description based upon print version of record.1-322-19561-7 0-7391-8349-4 Includes bibliographical references and index.Contents; Chapter One: The Participatory Web and YouTube; Part I: YouTube and Political Campaign Communication; Chapter Two: Political Message Development and Image Control; Chapter Three: Political Advertising and Fundraising via YouTube; Chapter Four: YouTube and Political Debates; Part II: YouTube and In-Office Communication; Chapter Five: Elected Officials and YouTube; Chapter Six: The White House Channel: A Case Study in YouTube Communication; Part III: YouTube and Democratic Engagement; Chapter Seven: YouTube and Deliberative Democracy; Chapter Eight: YouTube and Democratic EngagementChapter Nine: YouTube and Politics: The FutureBibliography; Index; About the Author<span><span style=""font-style:italic;"">The Impact of YouTube on U.S. Politics </span><span>analyzes the broad and evolving political impact of YouTube, specifically addressing political campaigning, communication, and engagement. The text provides a synthesized illustration of the ways in which YouTube has become a requisite tool in U.S. politics.</span></span>Communication in politicsTechnological innovationsUnited StatesPolitical campaignsTechnological innovationsUnited StatesSocial mediaPolitical aspectsUnited StatesInternetPolitical aspectsUnited StatesCommunication in politicsTechnological innovationsPolitical campaignsTechnological innovationsSocial mediaPolitical aspectsInternetPolitical aspects320.973Ricke LaChrystal D.1695722MiAaPQMiAaPQMiAaPQBOOK9910810890403321The impact of Youtube on U.S. politics4075157UNINA