02354nam 2200589Ia 450 991081087200332120200520144314.01-280-47875-697866104787501-84544-618-6(CKB)1000000000003191(SSID)ssj0000465800(PQKBManifestationID)11302536(PQKBTitleCode)TC0000465800(PQKBWorkID)10457150(PQKB)10800717(MiAaPQ)EBC232233(Au-PeEL)EBL232233(CaPaEBR)ebr10052657(CaONFJC)MIL47875(OCoLC)133167688(EXLCZ)99100000000000319120000815d2002 uy 0engurcn|||||||||txtccrFuturecast in marketing findings from an academic think tank /guest editors Luiz Moutinho, Fiona Davies and Cleopatra Veloutsou1st ed.Bradford, England Emerald Group Publishingc200297 pEuropean journal of marketing ;v.36, no. 4Bibliographic Level Mode of Issuance: Monograph0-86176-668-7 Contents -- Abstracts and keywords -- Guest editorial -- Exploring key neo-marketing directions through the use of an academic ''think tank' -- Relationship marketing: what if . . . ? -- Determining marketing strategy -- Predicting a diverse future -- About the authors.Capitalism versus communism, pure competition versus monopoly, globalisation versus domestic competition, qualitative versus quantitative, positivistic versus interpretivistic . . . and so on. It is the very essence of debate and argument that we adopt diametrically opposed positions despite the fact that invariably we find that polar opposites are the exception rather than the rule.Business forecastingMarketingBusiness forecasting.Marketing.658.8Davies Fiona1684375Moutinho Luiz116945Veloutsou Cleopatra1597308MiAaPQMiAaPQMiAaPQBOOK9910810872003321Futurecast in marketing4055837UNINA