03375nam 2200565 a 450 991081081580332120240417025426.01-61058-401-5(CKB)3460000000121198(OCoLC)826866890(CaPaEBR)ebrary10690594(SSID)ssj0000719780(PQKBManifestationID)12277475(PQKBTitleCode)TC0000719780(PQKBWorkID)10661074(PQKB)10755102(MiAaPQ)EBC3399569(Au-PeEL)EBL3399569(CaPaEBR)ebr10690594(CaONFJC)MIL524071(OCoLC)923349874(EXLCZ)99346000000012119820111019d2012 uy 0engurcn|||||||||txtccrThe graphic designer's electronic-media manual[electronic resource] how to apply visual design principles to engage users on desktop, tablet, and mobile websites /Jason Tselentis1st ed.Beverly, Mass. Rockport Publishers20121 online resource (257 p.) Bibliographic Level Mode of Issuance: Monograph1-59253-778-2 Includes bibliographical references and index.Cover -- Title -- DedicatIon -- Contents -- Preface: Reflections on Electronic Media -- Introduction: Twelve Fundamentals -- 1. Know the Material -- 2. Know the Audience -- 3. Understand the Scope -- 4. Understand the Final Production -- 5. The Fold -- 6. Adaptability -- 7. Rough It Out -- 8. It's All Type and Image -- 9. Use a Grid -- 10. Contrast, Contrast, Contrast -- 11. Interface Unity -- 12. Interface Variety -- Chapter 1: The Digital Realm -- The Online Experience -- Users -- Interactivity -- Navigation and Metaphors -- Chapter 2: Managing the Design -- Team Roles -- The Design Process -- Structure and Sequence -- Concept and Testing -- Chapter 3: Format + Layout -- The Format -- Composition Basics -- Composition Tools -- Visual Relationships and Contrasts -- Dynamics -- Chapter 4: Typography -- Type Primer -- Permutations and Sizes -- Designing with Type -- Nuances -- Chapter 5: Color + Pattern -- Seeing and Making Color -- Working with Color -- Texture and Pattern -- Visual Properties -- Chapter 6: Image + Illustration -- Image Modality -- Imagined Worlds -- The Language of Images -- Pushing Boundaries -- Chapter 7: The Online Brand -- Brand Basics -- Look and Feel -- Engagement -- Appendixes -- Glossary -- A -- B -- C -- D -- E -- F -- G -- H -- I -- J -- K -- L -- M -- N -- O -- P -- Q -- R -- S -- T -- U -- V -- W -- Bibliography -- Contributors -- Index -- A -- B -- C -- D -- E -- F -- G -- H -- I -- J -- K -- L -- M -- N -- O -- P -- Q -- R -- S -- T -- U -- V -- W -- X.How to apply visual design principles to engage users on desktop, tablet, and mobile websitesGraphic design (Typography)Information display systemsGraphic design (Typography)Information display systems.686.2/2Tselentis Jason1642538MiAaPQMiAaPQMiAaPQBOOK9910810815803321The graphic designer's electronic-media manual4029498UNINA