02890nam 2200601 450 991081079610332120240102112644.09781442263468(CKB)3710000000616069(EBL)4453699(SSID)ssj0001630774(PQKBManifestationID)16378050(PQKBTitleCode)TC0001630774(PQKBWorkID)14943554(PQKB)10264085(PQKBManifestationID)16383084(PQKB)22520913(MiAaPQ)EBC4453699(DLC) 2015048352(EXLCZ)99371000000061606920160416h20162016 uy 0engur|n|---|||||rdacontentrdamediaMuseum branding how to create and maintain image, loyalty, and support /Margot WallaceSecond edition.Lanham, Maryland :Rowman & Littlefield,2016.©20161 online resource (341 pages) colour illustrations, photographsOnline version: Wallace, Margot A, 1941- Museum branding Lanham, MD : Rowman & Littlefield, [2016] 9781442263468 (DLC) 2015048352 Includes bibliographical references at the end of each chapters and index.Exhibitions -- Tours -- Building -- Events -- Membership and fundraising -- Education -- Board and volunteers -- Marketing -- Partnerships -- Finding your brand -- Public relations -- Social media and beyond -- Email -- Lobby -- Store -- Café -- Publications -- Academic museums -- Databases.Branding a museum helps it stand out from the crowd by giving it an image and personality with which visitors and supporters can identify, increasing their emotional attachment and encouraging them to return. In Museum Branding, Wallace offers clear, practical advice on how to brand a museum department-by-department, step by step. By highlighting case studies from museums of every type and size, she emphasizes that brains, not budget, create a successful branding effort. This new edition is heavily updated to reflect digital branding from start-to-finish and features three entirely new chapterMuseumsUnited StatesManagementMuseumsPublic relationsUnited StatesBusiness namesUnited StatesBranding (Marketing)United StatesMuseum attendanceUnited StatesMuseumsManagement.MuseumsPublic relationsBusiness namesBranding (Marketing)Museum attendance069.068Wallace Margot A.1941-1609084MiAaPQMiAaPQMiAaPQBOOK9910810796103321Museum branding3936141UNINA