02809nam 2200661 a 450 991081077860332120231206223310.01-118-61402-X0-470-39446-31-280-51065-X97866105106581-84704-457-31-84704-557-X(CKB)1000000000335564(EBL)261391(SSID)ssj0000161997(PQKBManifestationID)11167142(PQKBTitleCode)TC0000161997(PQKBWorkID)10200045(PQKB)10877554(Au-PeEL)EBL700725(CaPaEBR)ebr10671517(CaONFJC)MIL51065(Au-PeEL)EBL261391(OCoLC)156937864(MiAaPQ)EBC700725(EXLCZ)99100000000033556420051202d2006 uy 0engur|n|---|||||txtccrGeomarketing[electronic resource] methods and strategies in special martketing /Gerard Cliquet ; [Translated by Eugene Hughes]1st ed.London ISTE Ltd. ;Newport Beach, Calif. ISTE USA20061 online resource (327 p.)Geographical information systems seriesEnglish translation of: Le géomarketing : méthodes et stratégies du marketing spatial published by Hermes Science/Lavoisier in 2002.1-905209-07-X Includes bibliographical references and index.pt. 1. Consumer behavior and geographic information -- pt. 2. Retail location and geographic information -- pt. 3. Marketing management and geographic information.This title describes the state of the art in all areas of spatial marketing, discussing the various constituents which make up the geography of markets.Demand varies according to location and can be measured according to revenue, the number of households, spending patterns and lifestyles. Supply is also dependent on position, because prices, services, products and available shops rely on location, while the difference between supply and demand is the rationale for the role of the trader.The book also covers the way geographic techniques help to solve marketing problems and contains chapters wrGeographical information systems series.Target marketingConsumer behaviorTarget marketing.Consumer behavior.658.8/04Cliquet Gérard960909Hughes Eugene1439619MiAaPQMiAaPQMiAaPQBOOK9910810778603321Geomarketing3601918UNINA