04147nam 22007094a 450 991081061260332120200520144314.01-281-45033-297866114503350-470-38512-X0-470-38490-5(CKB)1000000000535845(EBL)353512(OCoLC)437219637(SSID)ssj0000267498(PQKBManifestationID)11937651(PQKBTitleCode)TC0000267498(PQKBWorkID)10335704(PQKB)10021855(MiAaPQ)EBC353512(Au-PeEL)EBL353512(CaPaEBR)ebr10296718(CaONFJC)MIL145033(OCoLC)55702848(FINmELB)ELB178513(EXLCZ)99100000000053584520030703d2003 uy 0engur|n|---|||||txtccrViewpoints and controversies in sensory science and consumer product testing /by Howard R. Moskowitz, Alejandra M. Munoz, Maximo C. Gacula1st ed.Trumbull, Conn. Food & Nutrition Pressc20031 online resource (491 p.)Publications in food science and nutritionDescription based upon print version of record.0-917678-57-5 Includes bibliographical references and index.VIEWPOINTS AND CONTROVERSIES IN SENSORY SCIENCE AND CONSUMER PRODUCT TESTING; CONTENTS; CHAPTER 1 THE ROLE OF SENSORY SCIENCE IN THE COMING DECADE; CHAPTER 2 INTERNATIONAL SENSORY SCIENCE; CHAPTER 3 SENSORY MYTHOLOGY; CHAPTER 4 CONTRASTING R&D, SENSORY SCIENCE, AND MARKETING RESEARCH APPROACHES; CHAPTER 5 VALIDITY AND RELIABILITY IN SENSORY SCIENCE; CHAPTER 6 THE INTERFACE BETWEEN PSYCHOPHYSICS AND SENSORY SCIENCE: METHODS VERSUS REAL KNOWLEDGE; CHAPTER 7 DESCRIPTIVE PANELS/ EXPERTS VERSUS CONSUMERS; CHAPTER 8 SAMPLE ISSUES IN CONSUMER TESTINGCHAPTER 9 HEDONICS, JUST-ABOUT-RIGHT, PURCHASE AND OTHER SCALES IN CONSUMER TESTSCHAPTER 10 ASKING CONSUMERS TO RATE PRODUCT ATTRIBUTES; CHAPTER 11 QUESTIONNAIRE DESIGN; CHAPTER 12 CHOICE OF POPULATION IN CONSUMER STUDIES; CHAPTER 13 BIASES DUE TO CHANGING MARKET CONDITIONS; CHAPTER 14 SAMPLE SIZE N, OR NUMBER OF RESPONDENTS; CHAPTER 15 THE USE AND CAVEATS OF QUALITATIVE RESEARCH IN THE DECISION-MAKING PROCESS; CHAPTER 16 THE FOUR D'S OF SENSORY SCIENCE: DIFFERENCE, DISCRIMINATION, DISSIMILARITY, DISTANCE; CHAPTER 17 REPLICATION IN SENSORY AND CONSUMER TESTINGCHAPTER 18 LANGUAGE DEVELOPMENT IN DESCRIPTIVE ANALYSIS AND THE FORMATION OF SENSORY CONCEPTSCHAPTER 19 USE OF REFERENCES IN DESCRIPTIVE ANALYSIS; CHAPTER 20 TRAINING TIME IN DESCRIPTIVE ANALYSIS; CHAPTER 21 CONSUMER-DESCRIPTIVE DATA RELATIONSHIPS IN SENSORY SCIENCE; CHAPTER 22 PRODUCT AND PANELIST VARIABILITY IN SENSORY TESTING; CHAPTER 23 FOUNDATIONS OF SENSORY SCIENCE; CHAPTER 24 APPLICATIONS OF SAS PROGRAMMING LANGUAGE IN SENSORY SCIENCE; CHAPTER 25 ADVANCESANDTHEFUTUREOFDATACOLLECTION SYSTEMS IN SENSORY SCIENCE; INDEXThe authors skillfully present different approaches to the same problem and even different ways to look at the same type of data. If you have ever been stumped by a controversy in product assessment, the design of studies, or the analysis of data, you will find the answer in this book.Publications in food science and nutrition.Commercial productsSensory evaluationReliability (Engineering)Engineering inspectionCommercial productsSensory evaluation.Reliability (Engineering)Engineering inspection.658.5/752Moskowitz Howard R305876Munoz Alejandra M.1957-0Gacula Maximo C859688MiAaPQMiAaPQMiAaPQBOOK9910810612603321Viewpoints and controversies in sensory science and consumer product testing1946914UNINA