03946nam 22006015 450 991081037570332120230814215427.01-4798-9707-81-4798-6682-210.18574/9781479866823(CKB)4340000000256112(StDuBDS)EDZ0001928904(MiAaPQ)EBC5103953(OCoLC)1037879377(MdBmJHUP)muse74570(DE-B1597)547348(DE-B1597)9781479866823(OCoLC)1022788036(EXLCZ)99434000000025611220200608h20182018 fg 0engur|||||||||||rdacontentrdacontentrdamediardacarrierMore Than Meets the Eye Special Effects and the Fantastic Transmedia Franchise /Bob RehakNew York, NY :New York University Press,[2018]©20181 online resource illustrations (black and white)Postmillennial Pop ;19Includes bibliographical references and index1-4798-1315-X Includes bibliographical references and index.Front matter --Contents --Introduction --1. That Which Survives --2. Used Universes and Immaculate Realities --3. Chains of Evidence --4. Microgenres in Migration --Conclusion --Acknowledgments --Notes --Bibliography --Index --About the AuthorA rare look at the role of special effects in creating fictional worlds and transmedia franchises From comic book universes crowded with soaring superheroes and shattering skyscrapers to cosmic empires set in far-off galaxies, today’s fantasy blockbusters depend on visual effects. Bringing science fiction from the studio to your screen, through film, television, or video games, these special effects power our entertainment industry. More Than Meets the Eye delves into the world of fantastic media franchises to trace the ways in which special effects over the last 50 years have become central not just to transmedia storytelling but to worldbuilding, performance, and genre in contemporary blockbuster entertainment. More Than Meets the Eye maps the ways in which special effects build consistent story worlds and transform genres while traveling from one media platform to the next. Examining high-profile franchises in which special effects have played a constitutive role such as Star Trek, Star Wars, The Matrix, and The Lord of the Rings, as well as more contemporary franchises like Pirates of the Caribbean and Harry Potter, Bob Rehak analyzes the ways in which production practices developed alongside the cultural work of industry professionals. By studying social and cultural factors such as fan interaction, this book provides a context for understanding just how much multiplatform storytelling has come to define these megahit franchises. More Than Meets the Eye explores the larger history of how physical and optical effects in postwar Hollywood laid the foundation for modern transmedia franchises and argues that special effects are not simply an adjunct to blockbuster filmmaking, but central agents of an entire mode of production.Postmillennial pop.Mass mediaBlockbusters (Motion pictures)Motion picturesProduction and directionUnited StatesCinematographySpecial effectsMass media.Blockbusters (Motion pictures)Motion picturesProduction and directionCinematographySpecial effects.791.43024Rehak Bobauthttp://id.loc.gov/vocabulary/relators/aut1628232DE-B1597DE-B1597BOOK9910810375703321More Than Meets the Eye3965243UNINA