02671nam 2200601 450 991081030850332120161219111840.093-5150-451-493-5150-801-393-5150-130-2(CKB)2670000000568649(EBL)1792812(SSID)ssj0001375108(PQKBManifestationID)11793788(PQKBTitleCode)TC0001375108(PQKBWorkID)11335479(PQKB)11503376(MiAaPQ)EBC1792812(OCoLC)986559280(StDuBDS)EDZ0001316243(Au-PeEL)EBL1792812(CaPaEBR)ebr10936924(CaONFJC)MIL646063(OCoLC)891449138(EXLCZ)99267000000056864920160107d2016 fy| 0engur|||||||||||txtccrCracking the creativity code zoom in/zoom out/zoom in framework for creativity, fun, and success /Arie Ruttenberg & Shlomo MaitalNew Delhi :SAGE,2016.1 online resource illustrationsIncludes index.81-321-1968-1 1-322-14808-2 Includes bibliographical references and index.Cover; Contents; 9 - How Come Nobody Thought of That Before?; 1 - Your Brain as a PC; 2 - Your Imagination; 3 - Taking the Imagination Elevator to the Land of Unlimited Possibilities; 4 - Creativity in Action; 5 - So-How in the World Do You Create?; 6 - Build Your Creativity Muscles; 7 - What Scholars Know about Creativity; 8 - On Becoming Walter Mitty; Epilog; Index; About the AuthorsCreativity is an acquired skill, one that improves with practice. This title shows you how! The book provides a proven method for generating world-changing ideas. It empowers individuals who have given up on their innate creativity, who believe that they have lost their creative powers through years of disuse. In a light, entertaining style, the authors describe their unique, structured approach to creativity. To bring the reader closer to this lost art, the authors present a 'Zoom in, Zoom out, Zoom in' technique to make 'creation' more accessible to everyone.Creative abilitySuccessCreative ability.Success.153.35Ruttenberg Arie1948-1635614Maital ShlomoStDuBDSStDuBDSBOOK9910810308503321Cracking the creativity code3976483UNINA