03037nam 2200493 450 991080991320332120230814231314.01-60235-978-4(CKB)4100000007878013(MiAaPQ)EBC5744027(EXLCZ)99410000000787801320190427d2018 uy 0engurcnu||||||||txtrdacontentcrdamediacrrdacarrierType matters the rhetoricity of letter forms /edited by Christopher Scott Wyatt and Danielle Nicole DeVossFirst edition.Anderson, South Carolina :Parlor Press,[2018]©20181 online resource (413 pages)Visual rhetoric1-60235-973-3 Includes bibliographical references and indexes.On type and typographic anatomy / C. S. Wyatt -- Type reveals culture: a defense of "bad" type / Garrett W. Nichols -- "Give us back our serifs": the cultural rhetoric of rage against the [new] Google logo / Philip Rice -- The development of typeface personas and the consequences of perceived identities / Heather Noel Turner -- Nostalgia for handwriting: the rhetoric of comics lettering / Aaron Kashtan -- "All your font are belong to us": gaming in the late age of print / Elizabeth J. Fleitz -- Why I hate Times New Roman, and other confessions of a creative-critical scholar / Ames Hawkins -- Why bookerly isn't (and why that's not such a terrible thing) / John Logie -- Jan Tschichold's renunciation of die neue typographie: the anatomy and ethics of a typographical reversal / David Bedsole -- Typographic nationalism and the banal uniformity of imagined communities / Jake Cowan -- Logotypes in place: a visual rhetorical history of Cigar City / Meredith A. Johnson, Peter Cannon, Roxanna Palmer, Joshua M. Rea, and Tanya Zarlengo -- Font of wisdom: the vernacular rhetoric of the Serenity Prayer / William T. FitzGerald -- Standardized typography in interactive internet environments / John R. Gallagher and Rebecca Tarsa -- Kinetic typography: reinserting embodied delivery into recorded oral texts / Christal Seahorn, Diana I. Bowen, Charles Jeffery Darwin, and Dragana Djordjevic."Type Matters bridges the scholarship of typography and design with the field of rhetoric. Contributors address the ways in which and places where typography enacts or reveals rhetorical principles"--Provided by publisher.Visual rhetoric.Type and type-foundingGraphic design (Typography)RhetoricType and type-founding.Graphic design (Typography)Rhetoric.686.2/2Wyatt Christopher ScottDeVoss Dànielle NicoleMiAaPQMiAaPQMiAaPQBOOK9910809913203321Type matters4118972UNINA