02643nam 2200661 a 450 991080971150332120200520144314.01-282-80388-397866128038881-4416-7644-993-5043-238-2(CKB)2670000000068205(EBL)588056(OCoLC)700691257(SSID)ssj0000673048(PQKBManifestationID)11360231(PQKBTitleCode)TC0000673048(PQKBWorkID)10642920(PQKB)10338032(MiAaPQ)EBC588056(MiAaPQ)EBC4953314(Au-PeEL)EBL588056(CaPaEBR)ebr10415378(Au-PeEL)EBL4953314(CaONFJC)MIL280388(OCoLC)1024266845(EXLCZ)99267000000006820520101006d2010 uy 0engur|n|---|||||txtccrInternational trade and export management /Francis Cherunilam1st ed.Mumbai [India] Himalaya Pub. House20101 online resource (535 p.)Description based upon print version of record.81-8488-306-4 Includes bibliographical references.pt. 1. International trade : theories, concepts, trends and organisations -- pt. 2. International marketing management -- pt. 3. Forein trade of India : policy, regulation and promotion -- pt. 4. Cases.This book provides, in one volume, various theoretical and managerial aspects of International Marketing. It is divided into four parts. Part I, which deals with important theories, concepts, issues and organisations related to international trade and investment, provides a theoretical background for the study of Export Management. The subject matter is presented in a lucid style so that it could be easily understood even by those who do not have any academic background of Economics. Part II deals with various aspects of international marketing management. Part III provides a picture of India`CommerceExport marketingExport sales contractsIndiaIndiaCommerceCommerce.Export marketing.Export sales contracts337Cherunilam Francis1600739MiAaPQMiAaPQMiAaPQBOOK9910809711503321International trade and export management4099730UNINA