02155nam 22004451 450 991080954670332120220315154436.793-5479-306-193-5388-755-093-5388-754-2(OCoLC)1240580818(CKB)4100000011789870(MiAaPQ)EBC6500040(CaToSAGE)SAGE000014486(EXLCZ)99410000001178987020220315d2021 fy 0engurun|||||||||txtrdacontentcrdamediacrrdacarrierHow people buy online the psychology behind consumer behaviour /Seema Gupta1st edition.Mathura Road :SAGE Publications Pvt. Ltd,2021.1 online resource (258 pages) illustrations93-5388-753-4 Marketers have long debated on what governs buying decisions of digital consumers. Are these decisions rational or are they driven by whims and fancies? Human decisions are controlled more by the reptilian brain led by fear and the mammalian brain governed by emotions, rather than the neo cortex that works on rationale. Is it then possible for marketers to decode buying decisions of digital consumers and market their wares strategically in a highly competitive marketplace? How People Buy Online proves it is possible. Not only does it break the myths about online shopping behaviour, but it also reveals some deep marketing insights for consumer engagement by delving into consumer psychology and behavioural economics. This unique intersection of marketing with psychology makes this book an absorbing read, especially for management professionals. Watch the book discussion https://youtu.be/DK20dpk35zU.TeleshoppingConsumer behaviorTeleshopping.Consumer behavior.640.73Gupta Seema1599913CaToSAGECaToSAGEUtOrBLWBOOK9910809546703321How people buy online3922797UNINA