04947nam 2200733 a 450 991080953600332120240516205148.01-282-11182-597866138040131-84951-877-7(CKB)2550000000107851(EBL)978120(OCoLC)806205259(SSID)ssj0000738006(PQKBManifestationID)12367052(PQKBTitleCode)TC0000738006(PQKBWorkID)10789468(PQKB)10454435(Au-PeEL)EBL978120(CaPaEBR)ebr10580618(CaONFJC)MIL380401(PPN)228046157(FR-PaCSA)88850761(MiAaPQ)EBC978120(EXLCZ)99255000000010785120120731d2012 uy 0engurunu|||||txtccrJoomla! search engine optimization drive people to your site with this supercharged guide to Joomla! and search engine optimization /Ric Shreves1st ed.Birmingham Packt Pub.20121 online resource (116 p.)Community experience distilledIncludes index.1-84951-876-9 Cover; Copyright; Credits; About the Author; About the Reviewers; www.PacktPub.com; Table of Contents; Preface; Chapter 1: An Introduction to Search Engine Optimization; What is SEO?; SEO terminology; .htaccess; 301 redirect (also known as Permanent Redirect); 302 redirect (also known as Temporary Redirect or Found); 404 error (also known as Page Not Found); AdSense; AdWords; Alexa Rank; Alt attribute; Anchor; Backlink (also known as Inbound Link); Bing Webmaster; Black hat; Bot (also known as robot, spider, or crawler); Canonical URLs; Cloaking; Crawl depth; Deep linkDoorway page (also known as gateway page)Duplicate content penalty; Google Webmaster; Internal link density; KEI; Keyphrase density (also known as keyword density); Keyword (or keyphrase); Keyphrase stuffing; Landing page; Link building; Link farm; Link text (also known as anchor text); Long tail; Meta tags; MozRank; nofollow; Organic rank; Outbound link; Page rank; PPC; Reciprocal link; Redirect; Robots.txt; SEF URLs; SEM; SEOMoz; SERP; SMO; Splash page; Stop word; White hat; XML site map; How search engines assess sites; Summary; Chapter 2: Configuring Joomla's SEO OptionsSetting up Search Engine Friendly URLs Configuring URL aliases; Creating URL aliases for your articles; Controlling the title tag; Article title vs. page title (title tag); Managing metadata; Summary; Chapter 3: Useful Extensions to Enhance SEO; Finding SEO modules; Top SEO modules for Joomla!; AceSEF; Advanced Title Manager; Easy Frontend SEO; Facebook-Twitter-Google+1; iJoomla SEO; JoomSEF; Nice Social Bookmark; obRSS; RSSeo Suite; SEO Canonicalisation Plugin; SEO Friendly Links and Images; SEO-Generator; SEO Links Pro; SEOSimple; sh404SEF; Ultimate Site Tools; XmapInstalling and configuring common SEO modules Implementing metadata management; Setting up canonical URLs; Setting up your XML site map; Implementing control over your Alt and Title attributes; Setting up cross-posting to social networks; Providing social bookmarking; Summary; Chapter 4: Getting Ready for Launch; Determining your SEO strategy; Identifying keywords; Assessing keyword effectiveness; Tapping into the power of stemming and variants; Content strategies for enhancing search engine ranking; Setting up third party services that can assist with SEOGetting started with Google Analytics Working with Google Webmaster Tools; Working with Bing Webmaster Tools; Summary; Chapter 5: Managing SEO on a Live Site; Link building; Identifying quality link partners; Managing a link marketing campaign; Creating your own links; Directories; Press releases; Video and file sharing; Social media optimization; Reporting and tracking; Popularity metrics; Traffic source metrics; e-Business metrics; Link metrics; Summary; IndexDrive people to your site with this supercharged guide to Joomla! Search Engine Optimization.Community experience distilled.Web sitesAuthoring programsWeb site developmentWeb sitesDesignSearch enginesProgram transformation (Computer programming)Web sitesAuthoring programs.Web site development.Web sitesDesign.Search engines.Program transformation (Computer programming)006.76Shreves Ric521571MiAaPQMiAaPQMiAaPQBOOK9910809536003321Joomla! search engine optimization3932195UNINA