01314nam 2200421 450 991080948960332120230809222724.0(CKB)3710000001064047(MiAaPQ)EBC4843087(Au-PeEL)EBL4843087(CaPaEBR)ebr11376319(CaONFJC)MIL994750(OCoLC)986135283(EXLCZ)99371000000106404720170508h20172017 uy 0engurcnu||||||||rdacontentrdamediardacarrierMarketing scales handbookMulti-item measures for consumer insight researchVolume 9 /Gordon C. Bruner IIFort Worth, Texas :GCBII Productions, LLC,2017.©20171 online resource (676 pages)1-5425-4724-5 0-692-84593-3 Includes bibliographical references and index.Marketing researchStatistical methodsHandbooks, manuals, etcMarketing researchStatistical methods658.827Bruner Gordon C.II.,116191MiAaPQMiAaPQMiAaPQBOOK9910809489603321Marketing scales handbook418449UNINA