03968nam 22007334a 450 991080944410332120200520144314.01-107-12450-60-511-01997-11-280-41929-60-511-17650-30-511-15737-10-511-30449-80-511-61352-00-511-04444-5(CKB)111087027189940(EBL)202234(OCoLC)52498668(SSID)ssj0000272466(PQKBManifestationID)11210291(PQKBTitleCode)TC0000272466(PQKBWorkID)10304981(PQKB)11744206(UkCbUP)CR9780511613524(MiAaPQ)EBC202234(Au-PeEL)EBL202234(CaPaEBR)ebr10019061(CaONFJC)MIL41929(EXLCZ)9911108702718994020010504d2002 uy 0engur|||||||||||txtrdacontentcrdamediacrrdacarrierThe winning message candidate behavior, campaign discourse, and democracy /Adam F. Simon1st ed.Cambridge ;New York Cambridge University Press20021 online resource (xvi, 181 pages) digital, PDF file(s)Communication, society, and politicsTitle from publisher's bibliographic system (viewed on 05 Oct 2015).0-521-00191-9 0-521-80733-6 Includes bibliographical references (p. 171-176) and index.Cover; Half-title; Series-title; Title; Copyright; Dedication; Contents; Figures; Tables; Acknowledgments; CHAPTER 1 Introduction; CHAPTER 2 Dialogue: A Standard for Campaign Discourse; CHAPTER 3 Understanding Campaigns: Background, Theory, and Methods; CHAPTER 4 The Ventriloquist's Hand: A Game-Theoretic Model of Campaigns; CHAPTER 5 Duck or Punch? Dialogue in a California Gubernatorial Election; CHAPTER 6 Dialogue and Its Effects in Contemporary American Elections; CHAPTER 7 Explaining and Predicting the Occurrence of DialogueCHAPTER 8 Conclusion: Toward More Substantive Campaign DiscourseAppendix A Analysis of the Model of Campaigns in Mass Elections; Appendix B Experimental Procedures; References; IndexThis study breaks new ground in investigating candidate behavior in American electoral campaigns. It centers on a question of equal importance to citizens and scholars: how can we produce better political campaigns? The project takes an innovative approach to answering this question by bringing together critical and empirical methods as well as game theory in a sophisticated yet readable text. The answer comes in four parts. First, Simon develops the idea of dialogue as a standard for evaluating political campaigns. Second, he shows that candidates' self-interest in winning leads them to avoid dialogue, that is substantive campaign discourse. Third, he demonstrates the beneficial effects produced by the little dialogue that actually occurs. Fourth, he pinpoints the forces responsible for these rare occurrences. The major lesson of this work is that campaign reform under its present guise will not bring about the more substantive campaigns that the public desires.Communication, society, and politics.Politics, PracticalUnited StatesPolitical participationUnited StatesPolitical campaignsUnited StatesUnited StatesPolitics and governmentPolitics, PracticalPolitical participationPolitical campaigns324.7/0973Simon Adam F.1965-1608080MiAaPQMiAaPQMiAaPQBOOK9910809444103321The winning message4082029UNINA