03087nam 2200637Ia 450 991080943120332120200520144314.01-280-51509-097866105150971-84544-366-7(CKB)1000000000009006(EBL)289887(OCoLC)70723920(SSID)ssj0000465943(PQKBManifestationID)11309270(PQKBTitleCode)TC0000465943(PQKBWorkID)10457499(PQKB)11626307(MiAaPQ)EBC289887(Au-PeEL)EBL289887(CaPaEBR)ebr10058622(CaONFJC)MIL51509(EXLCZ)99100000000000900620041016d2004 my 0engur|n|---|||||txtccrThe industrial marketing and purchasing group and international marketing /guest editor, David Ford1st ed.[Bradford, England] Emerald Group Pub.20041 online resource (104 p.)International marketing review ;v. 21, no. 2, 2004Description based upon print version of record.0-86176-955-4 Includes bibliographical references.CONTENTS; EDITORIAL ADVISORY BOARD; Abstracts and keywords; French abstracts; Spanish abstracts; Guest editorial The IMP Group and international marketing; Partnering and relationships within an international network context; Integration of relationships and business network development in the Russian transition economy; International business-relationship triads; Activating trust: the redefinition of roles and relationships in an international construction project; Values, trust, and commitment in business-to-business relationshipsThe political embeddedness of international business networksThis paper uses an empirical study of the collaborative business relationships between Opel Portugal as a subsidiary the American automotive manufacturer General Motors and its Portuguese-based direct suppliers (PBDS) as a means of exploring the contributions of the three research traditions of supply chain management, multinational theory and, crucially, the role of the IMP approach. Within this research, the supply chain management concept of partnering is used to provide a bridge between the dyadic and network perspectives. Also, due to its potential in describing complex business networks International marketing review ;v. 21, no. 2, 2004.Industrial marketingMarketingExport marketingIndustrial marketing.Marketing.Export marketing.658.8Ford David1648583MiAaPQMiAaPQMiAaPQBOOK9910809431203321The industrial marketing and purchasing group and international marketing3996834UNINA