02242nam 2200541 450 991080921840332120231129234521.00-8108-8644-8(CKB)3710000000499933(EBL)4088472(SSID)ssj0001570336(PQKBManifestationID)16217896(PQKBTitleCode)TC0001570336(PQKBWorkID)14789194(PQKB)10354283(MiAaPQ)EBC4088472(EXLCZ)99371000000049993320151210h20162016 uy 0engur|n|---|||||txtccrGlobal advertising in a global culture /Thomas H. P. GouldLanham, [Maryland] :Rowman & Littlefield,2016.©20161 online resource (251 p.)Includes index.0-8108-8643-X Title Page; Preface; Acknowledgments; Introduction; Global History of Advertising: Part 1, before 1993; Global History of Advertising: Part 2, since 1993; Culture Transfer at Web Speed; Individualism in an Apps and Culture World; Apps and the Small Screen TV; Individualism and the Rise of the Global Consumer; Online Advertising and Risk, Elitism, and Gender; Children Consumed by Convergence via Apps; Education and Porous Cultural Borders; The Future of E-advertising; One World Agency; Index; About the AuthorGould explores the commercial and cultural underpinnings of advertising-and how this form of communication is evolving into a platform for change at the individual, social, and even political levels.AdvertisingHistoryInternet advertisingGlobalizationSocial aspectsCulture and globalizationAdvertisingHistory.Internet advertising.GlobalizationSocial aspects.Culture and globalization.659.1Gould Thomas H. P.1953-1685115MiAaPQMiAaPQMiAaPQBOOK9910809218403321Global advertising in a global culture4108661UNINA