02714nam 22005651 450 991080920840332120130320111408.01-4725-4190-11-4411-7753-110.5040/9781472541901(CKB)2670000000399830(EBL)1274349(OCoLC)893336205(SSID)ssj0000916713(PQKBManifestationID)12430643(PQKBTitleCode)TC0000916713(PQKBWorkID)10877879(PQKB)11528929(MiAaPQ)EBC1274349(OCoLC)852898361(UtOrBLW)bpp09256551(EXLCZ)99267000000039983020140929d2013 uy 0engur|n|---|||||txtccrCorporate discourse /Ruth BreezeLondon :Bloomsbury Academic, An imprint of Bloomsbury Publishing Plc,2013.1 online resource (217 p.)Bloomsbury DiscourseDescription based upon print version of record.1-4742-2287-0 1-4411-2718-6 Includes bibliographical references and index.Introduction -- 1. The Corporation and its Stakeholders: Identity, Action, Interaction -- 2. Approaches to Corporate Discourse -- 3. Communicating with Employees -- 4. Communicating with Investors -- 5. Communicating with the World: Advertising Discourses -- 6. Communicating with the World: Websites, Reviews, Sponsorship -- 7. Interpreting Corporate Discourse -- Bibliography -- Index."Corporate discourse examines business communication practices from a discourse perspective, looking in detail at the ways in which corporations around the world communicate with individuals, with other collective entities and with the world at large. It is concerned with understanding how language works in business contexts and how corporate identity and personal and professional relationships are configured through discourse. Using a range of analytical techniques to examine different forms of textual evidence from companies operating in many sectors, this book maps out current developments in corporate discourse against the complex background of globalization."--Bloomsbury Publishing.Bloomsbury DiscourseBusiness communicationSemantics, discourse analysis, etcBusiness communication.659.2/85Breeze Ruth1596566UtOrBLWUtOrBLWBOOK9910809208403321Corporate discourse3917968UNINA