03002nam 2200673Ia 450 991080867660332120200520144314.00-8166-7048-X(CKB)2670000000037621(EBL)565759(OCoLC)659579845(SSID)ssj0000414326(PQKBManifestationID)11277673(PQKBTitleCode)TC0000414326(PQKBWorkID)10395629(PQKB)10636196(MiAaPQ)EBC565759(Au-PeEL)EBL565759(CaPaEBR)ebr10408645(EXLCZ)99267000000003762120090828d2010 ub 0engur|n|---|||||txtccrCold war on the home front the soft power of midcentury design /Greg Castillo1st ed.Minneapolis University of Minnesota Press20101 online resource (306 p.)Description based upon print version of record.0-8166-4691-0 Includes bibliographical references and index.Contents; INTRODUCTION: Domesticity as a Weapon; 1 Household Affluence and Its Discontents; 2 Cultural Revolutions in Tandem; 3 Better Living through Modernism; 4 Stalinism by Design; 5 People's Capitalism and Capitalism's People; 6 The Trojan House Goes East; 7 Consuming Socialism; EPILOGUE: Critical Masses; Acknowledgments; Notes; IndexAmid a display of sunshine-yellow electric appliances in a model home at the 1959 American National Exhibition in Moscow, Soviet Premier Nikita Khrushchev and U.S. Vice President Richard Nixon squared off on the merits of their respective economic systems. One of the signature events of the cold war, the impromptu Kitchen Debate has been widely viewed as the opening skirmish in a propaganda war over which superpower could provide a better standard of living for its citizens. However, as Greg Castillo shows in Cold War on the Home Front, this debate and the American National Exhibition itself wSoft power of midcentury designConsumer goodsUnited StatesHistory20th centuryConsumer goodsSoviet UnionHistory20th centuryCapitalismUnited StatesHistory20th centurySocialismUnited StatesHistory20th centuryCold WarPropaganda, AmericanPropaganda, SovietConsumer goodsHistoryConsumer goodsHistoryCapitalismHistorySocialismHistoryCold War.Propaganda, American.Propaganda, Soviet.339.4/709045Castillo Greg1719938MiAaPQMiAaPQMiAaPQBOOK9910808676603321Cold war on the home front4118185UNINA