02159nam 2200529 a 450 991080867190332120230725045316.00-8232-4909-3(CKB)3240000000064867(SSID)ssj0000536087(PQKBManifestationID)11373574(PQKBTitleCode)TC0000536087(PQKBWorkID)10547588(PQKB)11410826(MiAaPQ)EBC3239581(OCoLC)742517413(MdBmJHUP)muse15137(Au-PeEL)EBL3239581(CaPaEBR)ebr10481012(EXLCZ)99324000000006486720100819d2011 uy 0engurcn|||||||||txtccrThe economics and financing of media companies[electronic resource] /Robert G. Picard2nd ed.New York Fordham University Press2011ix, 274 p. illBibliographic Level Mode of Issuance: Monograph0-8232-3256-5 Includes bibliographical references and index.Media firms as economic and business entities -- Business models, workflows, and value chains in media firms -- Distribution and retail sales of media -- economic forces affecting media -- The influence of the general economy on media -- Audiences and consumers -- Media, advertisers, and advertising -- Competition in media markets -- Concepts in media financing and financial management -- Capital markets and media firms -- The development of large media companies -- Trade and globalization in media products and services -- Indicators of financial and economic health of media firms.Mass mediaEconomic aspectsMass mediaFinanceMass mediaEconomic aspects.Mass mediaFinance.338.4/730223Picard Robert G81255MiAaPQMiAaPQMiAaPQBOOK9910808671903321The economics and financing of media companies4118143UNINA