03297nam 2200589 450 991080855880332120220601164244.01-5015-0722-210.1515/9781501507304(CKB)4100000001502409(DE-B1597)482823(OCoLC)1024050136(DE-B1597)9781501507304(Au-PeEL)EBL5157556(CaPaEBR)ebr11497588(OCoLC)1020028128(CaSebORM)9781501507229(MiAaPQ)EBC5157556(EXLCZ)99410000000150240920180206h20182018 uy 0engurcnu||||||||txtrdacontentcrdamediacrrdacarrierMeasuring marketing the 100+ essential metrics every marketer needs /John A. DavisThird edition.Boston ;Berlin :Walter de Gruyter,[2018]©20181 online resource illustrations1-5015-1576-4 1-5015-0730-3 Includes bibliographical references and index.Frontmatter --Praise For Measuring Marketing, Third Edition /Bodell, Lisa / Farrell, Mark / Nair, Hari / McCabe, Thomas / Leonard, Steve / Vallisuta, Pakpoom --About The Author --Contents --Introduction --Part 1: Corporate Financial Metrics --Part 2: Marketing Planning Measures --Part 3: Brand Metrics --Part 4: Customers Metrics --Part 5: Product/Offering Metrics --Part 6: Price Metrics --Part 7: Advertising/Promotion Metrics --Part 8: Direct Marketing Metrics --Part 9: Digital/Social Metrics --Part 10: Place/Distribution Metrics --Part 11: Sales MetricsMarketing has long been considered more art than science, but the demands of a more dynamic, globalized business world has led to the development of sophisticated methods for quantifying marketing success. Organized into eleven focused sections, this reliable resource offers an effective approach to making a complex topic understandable. Written for both marketing managers accountable for growth-driven activities that must yield measurable results as well as senior executives who need a firm understanding of marketing's impact on a business or product line, this informative guide puts more than 110 key metrics in perspective. Along the way, you'll be introduced to a variety of important analytical tools, from brand, customer, and sales metrics to advertising, price, and distributions metrics. And with the addition of new examples and metrics-including significant updates to the online/digital/social area- Measuring Marketing, Third Edition will put you in a better position to excel at this difficult endeavor.MarketingEvaluationMarketing researchAnalytics.Data-driven.Marketing performance.Metrics.Quant.MarketingEvaluation.Marketing research.Davis John1960 February 17-1709479MiAaPQMiAaPQMiAaPQBOOK9910808558803321Measuring marketing4099255UNINA03321oam 2200601I 450 991015857430332120230810001659.01-315-27183-41-351-98625-21-351-98626-010.4324/9781315271835 (CKB)3710000001010633(MiAaPQ)EBC4779415(OCoLC)970390362(BIP)56235120(BIP)56235005(EXLCZ)99371000000101063320180706e20171989 uy 0engurcnu||||||||rdacontentrdamediardacarrierPhossy jaw and the French match workers occupational health and women in the third republic /Bonnie GordonAbingdon, Oxon :Routledge,2017.1 online resource (184 pages) illustrationsRoutledge Library Editions : Women and Business ;Volume 4First published in 1989 by Garland Publishing, Inc.1-138-24516-X Includes bibliographical references.1. Occupational health and the state in nineteenth century France -- 2. The history of the match industry, of phossy-jaw and efforts to combat it until 1890 -- 3. Demography : a profile of the match workers -- 4. The union struggle 1888-1895 : four strikes -- 5. The union struggle 1896-1898 : continuing the fight by other means -- 6. The limits of the medical profession -- 7. Women and the working class in public opinion : the maternity question -- 8. Women's participation in labor unions : the case of the match workers -- 9. The French state and the match workers : general and concrete considerations.The 1898 suppression of white phosphorous in the French match industry was a victory of organized labour. At a time when most French workers did not have the power to effect changes in the health and safety conditions of their work, the match workers succeeded. At a time when most French women were not unionised and did not pursue effective action on occupational health problems, French women in the match industry succeeded. This book, first published in 1989, examines their actions and provides the definitive account of their success.Match industry workersDiseasesFranceHistoryWomenEmploymentFranceHistoryMatch industry workersHealth and hygieneFranceHistoryMatch industry workersLabor unionsFranceHistoryIndustrial hygieneGovernment policyFranceHistoryJawsNecrosisPreventionGovernment policyFranceHistoryMatch industry workersDiseasesHistory.WomenEmploymentHistory.Match industry workersHealth and hygieneHistory.Match industry workersLabor unionsHistory.Industrial hygieneGovernment policyHistory.JawsNecrosisPreventionGovernment policyHistory.363.11/96625/0944Gordon Bonnie.1210610MiAaPQMiAaPQMiAaPQBOOK9910158574303321Phossy jaw and the French match workers2793912UNINA