00872nam0-22002891i-450-99000416680040332120080227110809.03-88405-000-1000416680FED01000416680(Aleph)000416680FED0100041668019990604d1980----km-y0itay50------baengy-------00-y-Modern theories of higher level predocates second intentions in the NeuzeitLarry HickmanMünchenPhilosophia1980192 p.23 cmAnalyticaHickman,Larry162423ITUNINARICAUNIMARCBK990004166800403321P.1 L 42DIP.FIL.1750FLFBCFLFBCModern theories of higher level predocates second intentions in the Neuzeit485534UNINA03886oam 2200661 450 991015306530332120230803220443.09781292054537electronic book1292054530electronic book9781292040332paperback1292040335paperback(CKB)2550000001160294(SSID)ssj0001257108(PQKBManifestationID)12493328(PQKBTitleCode)TC0001257108(PQKBWorkID)11293250(PQKB)11408020(OCoLC)895084039(MiAaPQ)EBC5186357(MiAaPQ)EBC5187169(MiAaPQ)EBC5831938(MiAaPQ)EBC5138448(MiAaPQ)EBC6399861(Au-PeEL)EBL5138448(CaONFJC)MIL543499(EXLCZ)99255000000116029420210428d2014 uy 0engurcn#nnn|||||txtrdacontentcrdamediacrrdacarrierMarketing of high-technology products and innovations /Jakki J. Mohr, Sanjit Sengupta, Stanley SlaterThird edition, Pearson new international edition.Harlow, England :Pearson,[2014]©20141 online resource (ii, 542 pages) illustrationsPearson Custom LibraryIncludes index.1-292-04033-5 1-306-12248-1 Includes bibliographical references and index.Chapter 1. Introduction to World of High-Technology Marketing -- Chapter 2. Strategic Market Planning in High-Tech Firms -- Chapter 3. Culture and Climate Considerations for High-Tech Companies -- Chapter 4. Market Orientation and Cross-functional (Marketing-R & D) Interaction -- Chapter 5. Partnerships, Alliances and Customer Relationship Marketing -- Chapter 6. Marketing Research in High-Tech Markets -- Chapter 7. Understanding High-Tech Customers -- Chapter 8. Technology and product management -- Chapter 9. Distribution Channels and Supply Chain Management in High-Tech Markets -- Chapter 10. Pricing Considerations in High-Tech Markets -- Chapter 11. Marketing Communication Tools for High-Tech Markets -- Chapter 12. Strategic Considerations for the Triple Bottom Line in High-Tech Companies -- Chapter 13. Strategic considerations in marketing communications -- Chapter 14. Case: Is there more to Skype than hype? -- Chapter 15. Case: Charting a New Course for Xerox: Strategic Marketing Planning -- Chapter 16. Case: Environmental Systems Research Institute (ESRI) -- Chapter 17. Case: Vision of the Future: Airbus 380 or Boeing 787 Dreamliner? -- Chapter 18. Case: Goomzee Mobile Marketing -- Chapter 19. Case: SELCO-India: Lighting the Base of the Pyramid.For undergraduate and graduate courses on marketing high-tech products Provide your students with the vital information they need to successfully market high-tech products. Marketing of High-Technology Products and Innovations is the only text on the market that focuses on the unique marketing challenges that surround high-tech products and service. The third edition retains all the same concepts and materials of previous editions and includes comprehensive coverage of the latest academic research and leading-edge business practices.Pearson custom library.High technology industriesMarketingHigh technology industriesMarketing.620.00688Mohr Jakki J.499407Sengupta SanjitSlater Stanley F.MiAaPQMiAaPQUtOrBLWBOOK9910153065303321Marketing of high-technology products and innovations3415976UNINA03681nam 2200493 450 991080846640332120180825094945.01-62625-600-41-62625-601-2(CKB)4340000000247159(MiAaPQ)EBC5306719(EXLCZ)99434000000024715920180315h20182018 uy 0engurcnu||||||||rdacontentrdamediardacarrierSurviving and thriving with an invisible chronic illness how to stay sane and live one step ahead of your symptoms /Ilana JacquelineOakland, California :New Harbinger Publications, Inc.,2018.©20181 online resource (210 pages)1-62625-599-7 Includes bibliographical references."Popular blogger Ilana Jacqueline writes poignantly about living with two debilitating autoimmune diseases and presents advice and practical tips for living with an invisible chronic illness. Do you live with a chronic, debilitating, yet invisible condition? You may feel isolated, out of step, judged, lonely, or misunderstood--and that's on top of dealing with the symptoms of your actual illness. Take heart. You are not alone, although sometimes it can feel that way. Written by a blogger who suffers from two autoimmune diseases, Surviving and Thriving with an Invisible Chronic Illness offers peer-to-peer support to help you stay sane, be your own advocate, and get back to living your life. This smart, compelling guide is written for anyone suffering with an illness no one can see--such as postural orthostatic tachycardia syndrome (POTS), chronic fatigue syndrome (CFS), fibromyalgia, multiple chemical sensitivity (MCS), Lyme disease, lupus, dysautonomia, or even multiple sclerosis (MP). This book will tell you everything you need to know about living with a complicated, invisible condition--from how to balance sex, dating, and relationships to handling work and school with unavoidable absences. You'll also learn to navigate judg-y or skeptical relatives and strangers and--most importantly--manage your medical care. Suffering from a chronic illness doesn't mean you can't live an active, engaged life. This book will show you how"--Provided by publisher."In this much-needed guide, popular blogger Ilana Jacqueline writes poignantly about her experience living with two debilitating, yet invisible autoimmune diseases, and offers sound advice and practical tips for living with a chronic illness or disability that others can't see. Readers will learn to deal with doctors who don't understand, are of little or no help, or outright dismiss their condition. They will also learn how to navigate friendships, family, relationships, work, and school; overcome body image and self-esteem issues; become their own best advocate; create a support system; and live an engaged and values-driven life"--Provided by publisher.Autoimmune diseasesChronic diseasesPsychological aspectsSelf-care, HealthMind and bodyAutoimmune diseases.Chronic diseasesPsychological aspects.Self-care, Health.Mind and body.616.97/8HEA028000HEA039090HEA039150HEA039060bisacshJacqueline Ilana1608632MiAaPQMiAaPQMiAaPQBOOK9910808466403321Surviving and thriving with an invisible chronic illness3935482UNINA