01484nam 2200421 450 991080846580332120230822235853.01-83982-684-3(CKB)4100000011371598(MiAaPQ)EBC6273886(EXLCZ)99410000001137159820201126d2020 uy 0engurcnu||||||||txtrdacontentcrdamediacrrdacarrierThe organic growth playbook activate high-yield behaviors to achieve extraordinary results--every time /Bernard J. Jaworski, Robert S. LurieBingley, England :Emerald Publishing,2020.1 online resource (305 pages)AMA leadership series1-83982-687-8 Includes bibliographical references and index.Conventional marketing strategies that focus on product differentiation and positioning often fail to deliver faster growth. In this re-published book, Jaworski and Lurie offer a novel approach to this problem of growth.MarketingCorporationsGrowthMarketing.CorporationsGrowth.658.8Jaworski Bernard J.1608628Lurie BobMiAaPQMiAaPQMiAaPQBOOK9910808465803321The organic growth playbook3935476UNINA