04503nam 2200589Ia 450 991080829550332120200520144314.01-283-37913-997866133791391-57387-974-6(CKB)2550000000088228(OCoLC)610149194(CaPaEBR)ebrary10521940(SSID)ssj0000644685(PQKBManifestationID)11408330(PQKBTitleCode)TC0000644685(PQKBWorkID)10679903(PQKB)11235657(MiAaPQ)EBC3316156(Au-PeEL)EBL3316156(CaPaEBR)ebr10521940(CaONFJC)MIL337913(OCoLC)923179731(EXLCZ)99255000000008822820030121d2003 uy 0engurcn|||||||||txtccrThe accidental webmaster /Julie M. Still1st ed.Medford, N.J. Information Todayc20031 online resource (209 p.) Bibliographic Level Mode of Issuance: Monograph1-57387-164-8 Includes bibliographical references (p. 175-[182]) and index.Cover -- Title Page -- Contents -- Acknowledgments -- Preface -- Part I: Basic Concepts -- Chapter 1: Becoming an Accidental Webmaster -- The Nature of Nonprofits and Small Businesses -- Do You Really Want to Do This? -- Recommended Reading -- Chapter 2: First Things First: Setting Policies -- Interpersonal Factors -- Web Mission Statement -- Specific Policy Issues -- Personal Policy Issues -- Recommended Reading -- Chapter 3: Hosting and Naming Your Web Site -- Your Work Space -- Working with an ISP -- Free Sites -- Local Affiliate on a National Site -- Buying a Domain Name -- Special Concerns of the Accidental Webmaster -- Chapter 4: Design Issues -- The Home Page -- Secondary and Subsequent Pages -- Logos and Graphics -- Background Images -- Photographs -- Printable Versions -- Coding Issues -- File Names and Organization -- To Advertise or Not to Advertise -- Terminology -- Accessibility Issues -- A Word About Editors -- Testing -- Recommended Reading -- Chapter 5: What to Say: Content -- Language Issues -- Planning the Site -- Creating Content -- Consistent Updates -- Other Content Issues -- Licensing Content -- Databases and Database Design -- Recommended Reading -- Chapter 6: Creating Community -- Creating Community via E-Mail -- E-Mail Discussion Lists -- Administrative Issues -- Creating Community via Bulletin Boards -- Creating Community via Chat Rooms -- Creating Community via the Web -- Recommended Reading -- Chapter 7: Marketing and Feedback -- Promoting the Site -- Tracking Users -- Making Friends -- Ego Surfing -- Recommended Reading -- Chapter 8: Show Me the Money, or Fundraising on the Web -- Using Your Web Site to Raise Money -- Using Other Web Sites to Raise Money -- Recommended Reading -- Chapter 9: Toeing the Line: Legalities and Liability -- Copyright -- Privacy and Disclaimers -- Recommended Reading.Chapter 10: Keeping Up -- Recommended Reading -- Chapter 11: Care and Feeding of the Accidental Webmaster -- Recommended Reading -- Part II: Specific Types of Sites -- Chapter 12: Advocacy Sites -- Recommended Reading -- Chapter 13: Politics and Other Deceits -- Recommended Reading -- Chapter 14: Churches and Religious Groups -- Recommended Reading -- Chapter 15: Cultural Institutions -- Recommended Reading -- Chapter 16: Family Group Sites -- Genealogy -- How to Present the Data -- Family Reunions -- Recommended Reading -- Chapter 17: Fan Sites -- Recommended Reading -- Chapter 18: Professional Offices -- Where You Are -- Who You Are -- Services Available -- Fees -- Hours and Appointments -- Forms -- Secure Services -- E-Mail Policy -- Special Considerations -- Recommended Reading -- Chapter 19: School and Children-Oriented Sites -- Chapter 20: Small Business and E-Commerce -- Bricks and Clicks -- E-Commerce -- Design Issues -- Recommended Reading -- Bibliography -- Web Resources -- About the Author -- Index.Web sitesDesignWebmastersWeb sitesDesign.Webmasters.005.7/2Still Julie898364MiAaPQMiAaPQMiAaPQBOOK9910808295503321The accidental webmaster4114295UNINA