02162nam 2200493I 450 991080823790332120180615122021.01-78756-104-61-78756-102-X(CKB)4100000004689802(MiAaPQ)EBC5301865(UtOrBLW)9781787561021(EXLCZ)99410000000468980220180615d2018 uy 0engurun|||||||||txtrdacontentcrdamediacrrdacarrierManaging brands in 4D understanding perceptual, emotional, social and cultural branding /Jacek PogorzelskiBingley :Emerald Publishing Limited,[2018]©20181 online resource (242 pages)Includes index.1-78756-105-4 1-78756-103-8 Includes bibliographical references.Brand is not an image or an idea, brand is associations or memory, feelings or emotions, attitudes, beliefs, and values, and experiences and lifestyles. Brand belongs to all of these categories, but the existing brand models almost all work under the assumption that there is only one type of brand, preventing true successful brand creation. Here Pogorzelski dives into the four methods and levels that organize the world of brand management, showcasing the research and tools needed to not only entice purchases, but create ideologies and support a specific lifestyle and culture, leading to true successful brands. Brand name productsManagementBranding (Marketing)Business & EconomicsAdvertising & PromotionbisacshBusiness & managementbicsscBrand name productsManagement.Branding (Marketing)Business & EconomicsAdvertising & Promotion.Business & management.658.827Pogorzelski Jacek1712089UtOrBLWUtOrBLWBOOK9910808237903321Managing brands in 4D4103953UNINA