02988nam 2200673 a 450 991080790470332120200520144314.00-252-09387-91-283-99350-3(CKB)2550000000996646(EBL)3414195(SSID)ssj0000827176(PQKBManifestationID)12427442(PQKBTitleCode)TC0000827176(PQKBWorkID)10838783(PQKB)10100584(MiAaPQ)EBC3414195(StDuBDS)EDZ0000649252(OCoLC)826443610(MdBmJHUP)muse25147(Au-PeEL)EBL3414195(CaPaEBR)ebr10651014(CaONFJC)MIL430600(PPN)234448830(EXLCZ)99255000000099664620110630d2012 uy 0engur|n|---|||||txtccrSaving the world[electronic resource] a brief history of communication for development and social change /Emile G. McAnanyUrbana University of Illinois Pressc20121 online resource (202 p.)History of communicationDescription based upon print version of record.0-252-07844-6 0-252-03677-8 Includes bibliographical references (p. [157-168]) and index.Communication in the lives of the globe -- Saving the world : beginning of communication for development -- Globalization, discourse and development communication : Unesco as prime mover -- Communication for development : does it work? -- Rethinking the paradigm : the dependency phase -- Another paradigm : participatory communication -- Paradigm for a new millennium : social entrepreneurship -- Past, present and future : an agenda for 2015 and beyond -- The future : some final thoughts.Drawing on the pioneering works of Daniel Lerner, Everett Rogers, and Wilbur Schramm as well as his own personal experiences in the field, McAnany builds a new, historically cognizant paradigm of communication for development and social change for the future that supplements technology with social entrepreneurship.History of communication.Communication in economic developmentHistoryCommunication in rural developmentHistoryCommunication in social actionHistoryMass mediaSocial aspectsHistoryCommunication in economic developmentHistory.Communication in rural developmentHistory.Communication in social actionHistory.Mass mediaSocial aspectsHistory.338.9001/4McAnany Emile G1680396MiAaPQMiAaPQMiAaPQBOOK9910807904703321Saving the world4049088UNINA