04742oam 2200661I 450 991080737360332120240402070210.01-135-91189-41-315-06142-21-135-91182-710.4324/9781315061429 (CKB)2670000000530843(EBL)1639114(SSID)ssj0001130604(PQKBManifestationID)12429569(PQKBTitleCode)TC0001130604(PQKBWorkID)11109709(PQKB)10271313(OCoLC)878138695(MiAaPQ)EBC1639114(OCoLC)897454839(EXLCZ)99267000000053084320130331e20131993 uy 0engur|n|---|||||txtccrAIDS effective health communication for the 90s /edited by Scott C. Ratzan1st ed.London :Routledge,2013.1 online resource (297 p.)First published by 1993 Taylor & Francis Group.1-138-01184-3 1-56032-273-X Includes bibliographical references at the end of each chapters and index.Cover; Half Title; Title Page; Copyright Page; Dedication; Table of Contents; Contributors; Foreword; Acknowledgments; Introduction Health Communication and AIDS: Setting the Agenda; References; Part 1: AIDS: Effective Health Communication; Chapter 1 Developing Strategic Communication Campaigns for HIV/AIDS Prevention; Principles for Strategic Communication Campaigns; Recommendations; Conclusions; References; Chapter 2 Health Communication as Negotiation: The COAST Model and AIDS; The COAST Model of NegotiationThe COAST Model of Negotiation Applied to a Patient with Acquired Immune Deficiency SyndromeConclusion; References; Chapter 3 The Role of Care Partners in Managing AIDS Patients' Illness: Toward a Triadic Model of Health Care Delivery; Health Care Provision for AIDS Patients; The Role and Nature of the Care Partner's Involvement; Possible Outcomes Associated with Care Partner Inclusion; Conclusion; References; Chapter 4 The Paradox of Accurate Information Increasing the Fear of AIDS; The Symptom Versus Syndrome Controversy; The Paradox; Manifestations of FRAIDSNegative Consequences of the Fear of AIDSTreatment Suggestions for the Young; References; Chapter 5 Responses From the Street: ACT UP and Community Organizing Against AIDS; Overview; Treatment and Support; Safer Sex and Drug Use; The Broader Agenda; References; Part 2: AIDS: Communication, Education, and the Media; Chapter 6 Perceived Control in the Age of AIDS: A Review of Prevention Information in Academic, Popular, and Medical Accounts; Perceived Control and Health Threat; Perceived AIDS Risk Among Adolescents and College Students; Helplessness and Popular Accounts About AIDSPerceived Control and AIDS: How Well Do Popular Accounts Activate Health Protection Motivation?References; Chapter 7 AIDS in the Media: Entertainment or Infotainment; Rock Hudson: Star Treatment; Kimberly Bergalis: Feature Fodder; Magic Johnson: ""America Finds a Hero""; Summing Up: AIDS News and ""People"" News; References; Chapter 8 Crisis in Communication: Coverage of Magic Johnson's AIDS Disclosure; Purpose; Method; Results; Discussion; Summary; References; Part 3: AIDS: The Cutting Edge of Awareness, Action, and PolicyChapter 9 Freedom of the Press to Cover HIV/AIDS: A Clear and Present Danger?The Problem; What the Public Needs to Know About HIV/AIDS; Effects of Media Coverage of HIV/AIDS to Date; Development of an Effective Public Information Policy on HIV/AIDS; The Fourth Estate as Servant of the Public Interest; References; Chapter 10 Communication Disorders in Adults with AIDS; Understanding Others' Messages; Conveying Messages to Others; Conclusion; References; Chapter 11 Neurosurgical Professionalism and Care in the Treatment of Patients with Symptomatic AIDS; Historical SubstratePerceptions of AIDS in the Medical CommunityFirst Published in 1993. Routledge is an imprint of Taylor & Francis, an informa company.AIDS (Disease)United StatesPreventionAIDS (Disease)PreventionCommunication in medicineAIDS (Disease)Prevention.AIDS (Disease)Prevention.Communication in medicine.362.1/969792Ratzan Scott C532287MiAaPQMiAaPQMiAaPQBOOK9910807373603321AIDS4096700UNINA