03196nam 2200757 a 450 991080719510332120221206161302.01-78268-088-81-283-89292-81-60649-258-610.4128/9781606492581(CKB)2550000000086627(EBL)876650(OCoLC)774870137(SSID)ssj0000621186(PQKBManifestationID)11374174(PQKBTitleCode)TC0000621186(PQKBWorkID)10616809(PQKB)10296359(CaBNVSL)swl00400444(Au-PeEL)EBL876650(CaPaEBR)ebr10528319(CaONFJC)MIL420542(CaSebORM)9781606492574(MiAaPQ)EBC876650(EXLCZ)9925500000000866272BEP20120125d2012 fy 0engur|n|---|||||txtccrPricing segmentation and analytics /Tudor Bodea and Mark Ferguson1st ed.[New York, N.Y.] (222 East 46th Street, New York, NY 10017) Business Expert Pressc20121 online resource (173 p.)Marketing strategy collection,2150-9662Description based upon print version of record.1-60649-257-8 Includes bibliographical references (p. 147-151) and index.1. Theory of pricing analytics -- 2. The practice of pricing analytics -- 3. Dynamic pricing and markdown optimization -- 4. Pricing in business-to-business environments -- 5. Customer behavior aspects of pricing -- Appendix A. Dichotomous logistic regression -- Appendix B. Pricing analytics using R -- Notes -- References -- Index.Pricing analytics uses historical sales data with mathematical optimization to set and update prices offered through various channels in order to maximize profit. A familiar example is the passenger airline industry, where a carrier may sell seats on the same flight at many different prices. Pricing analytics practices have transformed the transportation and hospitality industries and are increasingly important in industries as diverse as retail, telecommunications, banking, health care, and manufacturing. The aim of this book is to guide students and professionals on how to identify and exploit pricing opportunities in different business contexts.Marketing strategy collection.2150-9662PricingRevenue managementMarket segmentationSegmentationrevenue managementprice optimizationprice elasticitypromotionspricingPricing.Revenue management.Market segmentation.658.816Bodea Tudor1702495Ferguson Mark1702496MiAaPQMiAaPQMiAaPQBOOK9910807195103321Pricing segmentation and analytics4087068UNINA