02302nam 2200505 a 450 991080718960332120230721013545.03-8366-2405-2(CKB)2670000000053197(EBL)594954(OCoLC)679420967(SSID)ssj0000654562(PQKBManifestationID)12246976(PQKBTitleCode)TC0000654562(PQKBWorkID)10661322(PQKB)10104583(MiAaPQ)EBC594954(Au-PeEL)EBL594954(CaPaEBR)ebr10487358(EXLCZ)99267000000005319720110823d2009 uy 0engur|n|---|||||txtccrBehavioural targeting[electronic resource] an online analysis for efficient media planning? /Alice KleverHamburg [Germany] Diplomica Verlag20091 online resource (79 p.)Cover title.3-8366-7405-X Includes bibliographical references.Behavioural Targeting: An Online Analysis for Efficient Media Planning?; Table of Contents; Introduction; 2. Media planning; 3. Online as advertising medium; 4. Targeting Online; 5. Behavioural Targeting; 6. Current state of affairs in BT; 7. Summary and final remark; 8. BibliographyConsumers today are in the focus of a wide range of companies in a more and more global world, all of which implies an increase of marketing activities and hence an increase of advertising effort. Hundreds or even thousands of advertising messages are put in front of consumers every day through various media channels. However, every targeted customer has a very limited ability of perceiving advertising messages and even a smaller percentage of what has been recognized is considered as being relevant. Therefore consumers quite often feel harassed and overloaded by the mass of information, the qInternet marketingInternet marketing.616.0472Klever Alice1702468MiAaPQMiAaPQMiAaPQBOOK9910807189603321Behavioural targeting4087020UNINA