02804nam 2200613Ia 450 991080706630332120200520144314.01-4522-1293-71-4522-7488-6(CKB)2670000000339072(EBL)1159814(OCoLC)833765162(SSID)ssj0000787466(PQKBManifestationID)12389100(PQKBTitleCode)TC0000787466(PQKBWorkID)10813830(PQKB)10864850(MiAaPQ)EBC1159814(OCoLC)860160381(StDuBDS)EDZ0000104905(EXLCZ)99267000000033907220080417d2009 uy 0engur|||||||||||txtccrQuantitative research in communication /Mike Allen, Scott Titsworth, Stephen K. Hunt1st ed.Los Angeles SAGEc20091 online resource (xi, 242 p.) illDescription based upon print version of record.1-4129-5695-1 1-322-41300-2 1-4129-5696-X Includes bibliographical references and index.Cover; Contents; Preface; Chapter 1 - Introduction to Quantitative Research; Chapter 2 - Using Statistics in Quantitative Research; Chapter 3 - Independent Samples or Student's t Test; Chapter 4 - ONEWAY Analysis of Variance; Chapter 5 - Factorial ANOVA; Chapter 6 - Analysis of Covariance; Chapter 7 - Multivariate ANOVA; Chapter 8 - Chi-Square Statistic; Chapter 9 - Simple Bivariate Correlation; Chapter 10 - Multiple Regression; Chapter 11 - Factor Analysis; Chapter 12 - Advanced Modeling Techniques; Chapter 13 - Meta-Analysis; Appendix A: Critical Values for the t StatisticAppendix B: Critical Values for the Chi-Square StatisticAppendix C: Critical Values for the F Statistic; Appendix D: Critical Values for the r Statistic; Index; About the AuthorsThis textbook is designed to be economical and is focused on core topics in quantitative communication research ranging from basic statistical procedures (such as frequency distributions) to more advanced procedures (such as multiple regression).CommunicationData processingCommunicationStatistical methodsCommunicationData processing.CommunicationStatistical methods.302.2072/7Allen Mike1959-1647360Hunt Stephen K1649045Titsworth Scott1649044MiAaPQMiAaPQMiAaPQBOOK9910807066303321Quantitative research in communication3997573UNINA