03059nam 2200673 a 450 991080611100332120240131153112.01-4438-1075-4(CKB)2670000000327214(EBL)1114261(OCoLC)827209361(SSID)ssj0000834394(PQKBManifestationID)12279688(PQKBTitleCode)TC0000834394(PQKBWorkID)10937228(PQKB)11417367(Au-PeEL)EBL1114261(CaPaEBR)ebr10655398(CaONFJC)MIL495981(OCoLC)191245044(FINmELB)ELB141440(MiAaPQ)EBC1114261(EXLCZ)99267000000032721420080125d2008 uy 0engur|n|---|||||txtccrVoters or consumers imagining the contemporary electorate /edited by Darren Lilleker and Richard ScullionNewcastle, U.K. Cambridge Scholars Pub.20081 online resource (249 p.)Description based upon print version of record.1-84718-399-9 Includes bibliographical references.TABLE OF CONTENTS; PREFACE; INTRODUCTION; UNINTENDED POLITICS OF INVESTING; THE CONSTRUCTION OF THE POLITICAL CONSUMER OR POLITICS; THE IMPACT OF THE MARKET ON THE CHARACTER OF CITIZENSHIP, AND THE CONSEQUENCES OF THIS FOR POLITICAL ENGAGEMENT; BRANDING THE MAYOR; BRAND BLAIR; GEORGE W, THE MARLBORO MAN AND THE MESSIAH; CITIZENS, CONSUMERS AND THE DEMANDS OF MARKET-DRIVEN NEWS; CONSUMING ELECTIONS? AN ANALYSIS OF YOUTH (NON)VOTING BEHAVIOUR; SHIFTING COGNITIVE GEARS; THE LIFEWORLD MODEL; CONCLUSION; CONTRIBUTORSThis edited collection seeks to map current thinking and practice in order to assess the extent to which the consumer, as opposed to the voter, should now to be elevated to a central position within our understanding of the relationship between the public and political spheres. The volume will firstly offer an overview of how consumerism has been applied to our understanding of political and voter behaviour so outlining the book's key concepts. The volume then follows a processual approach to...Political participationPolitical sociologyPolitical campaignsMarketingPolitical aspectsConsumer behaviorPolitical aspectsCommunication in politicsPolitical participation.Political sociology.Political campaigns.MarketingPolitical aspects.Consumer behaviorPolitical aspects.Communication in politics.323.6Lilleker Darren G1672684Scullion Richard1672685MiAaPQMiAaPQMiAaPQBOOK9910806111003321Voters or consumers4036200UNINA