03703oam 2200697Mn 450 991079999530332120230808210915.01-315-43171-81-315-43172-61-315-43173-41-59874-757-69781315431734(CKB)2560000000052493(EBL)677777(OCoLC)711747369(SSID)ssj0000483529(PQKBManifestationID)12203068(PQKBTitleCode)TC0000483529(PQKBWorkID)10529329(PQKB)10464445(MiAaPQ)EBC677777(OCoLC)1055366385(OCoLC-P)1055366385(FlBoTFG)9781315431734(EXLCZ)99256000000005249320160809j20160616 ky 0engur|n|||||||||txtccrConsuming Ancient EgyptNew York RoutledgeJune 2016Florence Taylor & Francis Group [distributor]1 online resource (264 p.)Encounters With Ancient EgyptDescription based upon print version of record.1-138-40434-9 1-59874-203-5 Series Editor's Foreword; Contents; Contirbutors; List of Figures; 1. Introduction - Tea with a Mummy: the consumer's View of Egypt's Immemorial Appeal; 2. 'Mummymania' for the Masses - is Egyptology Cursed by the Mummy's Curse?; 3. How to Stage Aida; 4. Vicent Lleo's Operetta: La Corte de Faraon; 5. Egypt in Hollywood: Pharaohs of the Fifties; 6. Lost in Time and Space: Ancient Egypt in Museums; 7. 'Acquisitions of the British Museum, 1998'; 8. Selling Egypt: Encounters at Kahn el-Khalili; 9. Egypt's Past Regenerated by its Own People; 10. What do Tourists Learn of Egypt?11. 'Wonderful Things': Publishing Egypt in Word and Image12. Hijaking Images: Ancient Egypt in French Commercial Advertising; 13. Alternative Egypts; 14. Ancient Egypt on the Small Screen - from Fact to Faction in the UK; References; IndexAnnotationConsuming Ancient Egypt examines the influence of Ancient Egypt on the everyday lives of contemporary people, of all ages, throughout the world. It looks at the Egypt tourist sees, Egypt in film and Egypt as the inspiration for opera. It asks why so many books are published each year on Egyptological subjects at all levels, from the austerely academic to the riotous celebrations of Egypt as a land of mystery, enchantment and fantasy. It then considers the ways in which Ancient Egypt interacts with the living world, in architecture, museum going, the acquisition of souvenirs and reproductions, design, and the perpetual appeal of the mummy. The significance of Egypt as an adjunct to (and frequently the subject of) marketing in the consumer society is examined. It reveals much about Egypt's immemorial appeal and the psychology of those who succumb to its magic.Encounters With Ancient EgyptCivilization -- Egyptian influencesEgypt -- AntiquitiesEgypt -- Civilization -- To 332 B.CEgyptologyEgyptCivilizationTo 332 B.CCivilization -- Egyptian influences.Egypt -- Antiquities.Egypt -- Civilization -- To 332 B.C.Egyptology.932932.01 22MacDonald SallyedtRice MichaeledtOCoLC-POCoLC-PBOOK9910799995303321Consuming Ancient Egypt3875251UNINA