02931oam 2200697I 450 991079991050332120230808211142.01-4094-9540-X1-317-18229-41-315-56668-01-317-18228-61-280-57065-297866136002571-4094-4275-610.4324/9781315566689 (CKB)2670000000161704(EBL)879695(OCoLC)781626807(SSID)ssj0000622562(PQKBManifestationID)12249149(PQKBTitleCode)TC0000622562(PQKBWorkID)10642684(PQKB)10725465(MiAaPQ)EBC879695(MiAaPQ)EBC5208269(Au-PeEL)EBL5208269(CaPaEBR)ebr11490114(OCoLC)1018166698(OCoLC)950471388(EXLCZ)99267000000016170420180706e20162012 uy 0engur|n|---|||||txtccrAmerican mythologies semiological sketches /Manuel PenaLondon ;New York :Routledge,2016.1 online resource (183 p.)First published 2012 by Ashgate Publishing.1-138-05373-2 1-4094-4274-8 Includes bibliographical references and index.Introduction: American mythologies -- Bright toy trucks -- The international community -- Corrupt union bosses -- Wal-mart's associates -- From rags to riches -- Obama's death panels -- Puff Daddy's tuxedo -- Egypt in Las Vegas -- The Alamo as shrine -- Manufactured natural -- Designing intelligence.Grounded in a semiological approach, which explores the displacement of information and the transformation of signs that characterise mythic communication, this book sheds light on the socio-economic, gendered, national and racial interests that lie behind myth-making. Presenting rich case studies from popular culture and public discourse, it demonstrates the manner in which these myths, and American mythology in general, promote the core values of everyday life under capitalism: rugged individualism, the unfettered right to accumulate wealth, the superior moral character of free-enterprise deSemioticsUnited StatesPopular cultureUnited StatesNational characteristics, AmericanUnited StatesCivilizationUnited StatesHistoryErrors, inventions, etcSemioticsPopular cultureNational characteristics, American.973PenÌa Manuel H.1942-,1587724FlBoTFGFlBoTFGBOOK9910799910503321American mythologies3875986UNINA