02803nam 2200505In 450 991079899070332120170606083329.01-78635-455-1(CKB)3710000000920955(MiAaPQ)EBC4717112(UtOrBLW)ovld002108126(PPN)22697037X(EXLCZ)99371000000092095520170606d2016 uy 0engurun|||||||||rdacontentrdamediardacarrierMulti-channel marketing, branding and retail design new challenges and opportunities /edited by Charles McIntyre, T.C. Melewar, Charles DennisFirst edition.Bingley, England :Emerald,2016.©20161 online resource (274 pages) illustrations1-78635-456-X Includes bibliographic references and index.pt. I. The design process: branding, marketing and customer experience in a multi-channel world -- pt. II. Structural experience in retail design and brand marketing: real world and beyond.Recently, many researchers have found that their work crosses the borders of design, branding and marketing. This orientation finds itself in contrast to the generally discipline-delineated world of academic journal publishing where cross-sector studies often find difficulties in acceptance (design-based work in marketing being particularly poorly represented). This unique book focuses upon service design, including retail and multi-channel marketing matters pertinent to the current age where physical contact with consumers has resurfaced as an enduring part of the marketing and branding landscape - complementary to online and virtual worlds. The span of the text goes from what may be regarded as micro-environmental issues of type design and the semiotics of brand meanings towards macro-environmental concerns of city design and ecological threat, all relative to living within any world (and all worlds) that businesses and consumers may co-create or are invited and welcomed to in their own multi-layered experience.MarketingBranding (Marketing)Business & EconomicsAdvertising & PromotionbisacshSales & marketingbicsscMarketing.Branding (Marketing).Business & EconomicsAdvertising & Promotion.Sales & marketing.658.788McIntyre Charles1955-,Melewar T. C.Dennis CharlesUtOrBLWBOOK9910798990703321Multi-channel marketing, branding and retail design3691495UNINA