00897nam0-2200325---450 99000946881040332120190708152357.0978-81-8192-192-5000946881FED01000946881(Aleph)000946881FED0100094688120111027d2011----km-y0itay50------baengINy-------001yyBiofuel crops and renewable energyA. BalakishanJaipurSublime Publications2011VI, 301 p.24 cmBiocarburantiEnergie rinnovabili662.820itaBalakishanA.513939ITUNINARICAUNIMARCBK99000946881040332160 662.8 BALA 201113520FAGBCFAGBCBiofuel crops and renewable energy852820UNINA01786nam 2200433 450 991079895320332120180722075644.01-4422-5705-9(CKB)3710000000933491(MiAaPQ)EBC4731332(EXLCZ)99371000000093349120161111h20172017 uy 0engurcnu||||||||rdacontentrdamediardacarrierThe activation imperative how to build brands and business by inspiring action /William Rosen and Laurence MinskyLanham, Maryland :Rowman & Littlefield,2017.©20171 online resource (223 pages) color illustrationsIncludes index.1-5381-1466-6 1-4422-5704-0 Aim for greater roi: the activation imperative method -- Ready, set, aim -- Broadcast, billboards, branding, and more -- Start with the shopper (marketing) -- Connecting with digital, social, and mobile -- Come and get it: content and in-bound marketing -- The importance of being direct (database and CRM, too) -- Join us: the world of participation and promotion marketing -- Are you experiential? -- Now a word from your sponsor(ships) -- Build your relationship(s) with PR and brand journalism -- Aim for optimal activation.Branding (Marketing)Product managementBranding (Marketing)Product management.658.827Rosen William1963-1560789Minsky LaurenceMiAaPQMiAaPQMiAaPQBOOK9910798953203321The activation imperative3827001UNINA