02062nam 2200469 450 991079878840332120230808195243.01-4758-2997-3(CKB)3710000000851985(EBL)4677054(PQKBManifestationID)16503387(PQKBWorkID)15034248(PQKB)21665899(MiAaPQ)EBC4677054(DLC) 2016030912(EXLCZ)99371000000085198520160624d2016 uy| 0engur|n|---|||||txtccrFundamentals of school marketing /Johanna M. LockhartLanham, Maryland :Rowman & Littlefield,2016.1 online resource (155 p.)Description based upon print version of record.1-4758-2996-5 1-4758-2995-7 Includes bibliographical references.School marketing: what it is and why it matters -- Getting started -- Marketing research and database marketing -- Marketing communication.Fundamentals Of School Marketing is designed to help school administrators apply the knowledge and tools used successfully in the private sector to organize, implement, and maintain an integrated marketing program that achieves their particular goals. Success in any complex endeavor requires an understanding of the fundamentals. Likewise, successful school marketing requires an understanding of the basic principles of integrated marketing. Fundamentals of School Marketing presents the basics of integrated marketing without jargon, theory, or debate over the merits of the latest marketing trendSchoolsUnited StatesMarketingSchoolsMarketing.338.4337Lockhart Johanna1971-1526555MiAaPQMiAaPQMiAaPQBOOK9910798788403321Fundamentals of school marketing3768662UNINA