03474nam 2200637 450 991079867850332120230126215534.014742820081-4742-8201-610.5040/9781474282024(CKB)3710000000841104(EBL)4659857(MiAaPQ)EBC4659857(MiAaPQ)EBC6163561(OCoLC)1201426428(CaBNVSL)mat74282024(CaBNVSL)9781474282024(EXLCZ)99371000000084110420201023d2020 uy 0engur|n|---|||||rdacontentrdamediardacarrierThe semiotics of Emoji the rise of visual language in the age of the Internet /Marcel DanesiLondon, England :Bloomsbury Academic, an imprint of Bloomsbury Publishing Plc,2020.London, England :Bloomsbury Publishing,20201 online resource (209 p.)Bloomsbury advances in semioticsDescription based upon print version of record.1-4742-8198-2 Includes bibliographical references (pages [185]-193) and index.Emoji and writing systems -- Emoji uses -- Emoji competence -- Emoji semantics -- Emoji grammar -- Emoji pragmatics -- Emoji variation -- Emoji spread -- Universal languages -- A communication revolution?Emoji have gone from being virtually unknown to being a central topic in internet communication. What is behind the rise and rise of these winky faces, clinking glasses and smiling poos? Given the sheer variety of verbal communication on the internet and English's still-controversial role as lingua mundi for the web, these icons have emerged as a compensatory universal language. The Semiotics of Emoji looks at what is officially the world's fastest-growing form of communication. Emoji, the colourful symbols and glyphs that represent everything from frowning disapproval to red-faced shame, are fast becoming embedded into digital communication. Controlled by a centralized body and regulated across the web, emoji seems to be a language: but is it? The rapid adoption of emoji in such a short span of time makes it a rich study in exploring the functions of language. Professor Marcel Danesi, an internationally-known expert in semiotics, branding and communication, answers the pertinent questions. Are emoji making us dumber? Can they ultimately replace language? Will people grow up emoji literate as well as digitally native? Can there be such a thing as a Universal Visual Language? Read this book for the answers.--From publisher's website.Bloomsbury advances in semiotics.EmoticonsSocial mediaSemioticsVisual communicationDigital techniquesWritingInteractive multimediaLanguage and the InternetlinguisticsbicsscEmoticons.Social mediaSemiotics.Visual communicationDigital techniques.WritingLanguage and the Internet.linguistics302.23/1Danesi Marcel1946-166452DLCCaBNVSLCaBNVSLBOOK9910798678503321The semiotics of Emoji3685111UNINA