01698nam 2200517 450 991079864440332120230126214611.0979-82-16-12241-81-4408-3343-5(CKB)3710000000866284(MiAaPQ)EBC4694052(EXLCZ)99371000000086628420161006h20162016 uy 0engurcnu||||||||rdacontentrdamediardacarrierThe new advertising branding, content, and consumer relationships in the data-driven social media era /Ruth E. Brown, Valerie K. Jones, and Ming Wang, editors ; foreword by Don E. Schultz ; epilogue by Valerie K. Jones and Rishad TobaccowalaSanta Barbara, California ;Denver, Colorado :Praeger,2016.©20161 online resource (845 pages)1-4408-3342-7 Includes bibliographical references and index.Volume 1. Traditional Advertising Transformed -- Volume 2. New Media, New Uses, New Metrics.AdvertisingInternet advertisingInternet marketingSocial mediaAdvertising.Internet advertising.Internet marketing.Social media.659.1Brown Ruth E.Jones Valerie K.Wang MingSchultz Don E.Tobaccowala RishadMiAaPQMiAaPQMiAaPQBOOK9910798644403321The new advertising3704945UNINA