03423nam 22008415 450 991079852700332120211022024805.00-520-96606-610.1525/9780520966062(CKB)3710000000768619(EBL)4700078(MiAaPQ)EBC4700078(DE-B1597)518850(OCoLC)945586119(DE-B1597)9780520966062(EXLCZ)99371000000076861920200424h20162016 fg 0engurnn#---|u||urdacontentrdamediardacarrierMaking Money, Making Music History and Core Concepts /David BruengerBerkeley, CA :University of California Press,[2016]©20161 online resource (301 p.)Description based upon print version of record.Online version: Bruenger, David, 1953- author. Making money, making music Oakland, California : University of California Press, [2016] 9780520966062 (DLC) 2016014533 Includes bibliographical references and index.Front matter --Contents --Introduction --1. Musical Experience as Transaction --2. Transience to Permanence --3. The Rise of Commercial Markets --4. Media Revolutions --5. Convergence and Crossover --6. Massification --7. Scaling and Selling Live Performance --8. Visual Media --9. Artists, Audiences, and Brands --10. Digitization --11. State of the Art --Notes --Bibliography --IndexMaking Money, Making Music offers tools to encourage creative and adaptive entrepreneurship in the music business. Written for the classroom and the workplace, it introduces readers to core principles and processes and shows how to apply them adaptively to new contexts, facilitating a deeper understanding of how and why things work in the music business. By applying essential concepts to a variety of real-life situations, readers improve their capacity to critically analyze and solve problems and to predict where music and money will converge in a rapidly evolving culture and marketplace.Music tradeadapting.american culture.american music.analysis.artist.aspiring musician.classroom.creative.creativity.critical thinking.critical.culture.digital download.digital music.digital world.economics.economy.educational.guidebook.making money.money.music business.music industry.musician.practical.real life.real world.self help.songwriter.success.textbook.workplace.Music trade.780.23/73Bruenger Davidauthttp://id.loc.gov/vocabulary/relators/aut1468424DE-B1597DE-B1597BOOK9910798527003321Making Money, Making Music3679600UNINA