04474nam 2200541 450 991079839860332120231130150555.01-119-13623-71-119-13620-2(CKB)3710000000648544(EBL)4505417(MiAaPQ)EBC4505417(EXLCZ)99371000000064854420160519h20162016 uy 0engur|n#||||||||rdacontentstirdacontentrdamediardacarrierMeggs' history of graphic design /Philip B. Meggs, Alston W. Purvis6th ed.Hoboken, New Jersey :Wiley,2016.©20161 online resource (682 pages) : illustrations (some colour)Description based upon print version of record.1-118-77205-9 Includes bibliographical references and index.History of Graphic Design ; Contents; Preface; Preface to the First Edition; Acknowledgments; Part I The Prologue to Graphic Design ; The visual message from prehistory through the medieval era ; The Invention of Writing; Prehistoric visual communications; The cradle of civilization; The earliest writing; Mesopotamian visual identification; Egyptian hieroglyphs; Papyrus and writing; The first illustrated manuscripts; Egyptian visual identification; Alphabets; Cretan pictographs; The North Semitic alphabet; The Aramaic alphabet and its descendants; The Greek alphabet; The Latin alphabetThe Korean alphabet The Asian Contribution; Chinese calligraphy; The invention of paper; The discovery of printing; The invention of movable type; Illuminated Manuscripts; The classical style; Celtic book design; The Caroline graphic renewal; Spanish pictorial expressionism; Romanesque and Gothic manuscripts; Judaic manuscripts; Islamic manuscripts; Late medieval illuminated manuscripts; Part II A Graphic Renaissance ; The origins of European typography and design for printing ; Printing Comes to Europe; Early European block printing; Movable typography in Europe; Copperplate engravingThe German Illustrated Book Origins of the illustrated typographic book; Nuremberg becomes a printing center; Typography spreads from Germany; Renaissance Graphic Design; Graphic design of the Italian Renaissance; Italian writing masters; Innovation passes to France; Basel and Lyons become design centers; The seventeenth century; An Epoch of Typographic Genius ; Graphic design of the rococo era; Caslon and Baskerville; The origins of information graphics; The imperial designs of Louis René Luce; The modern style; The illuminated printing of William Blake; The epoch closesPart III The Bridge to the Twentieth CenturyThe Industrial Revolution: The impact of industrial technology upon visual communications ; Graphic Design and the Industrial Revolution ; Innovations in typography; The wood-type poster; A revolution in printing; The mechanization of typography; Photography, the new communications tool; The inventors of photography; The application of photography to printing; Defining the medium; Photography as reportage; Popular graphics of the Victorian era; The development of lithography; The Boston school of chromolithographyThe design language of chromolithographyThe battle on the signboards; Images for children; The rise of American editorial and advertising design; Victorian typography; The Arts and Crafts Movement and Its Heritage; The Century Guild; The Kelmscott Press; The private press movement; A book-design renaissance; Art Nouveau; The influence of ukiyo-e; Art nouveau; Chéret and Grasset; English art nouveau; The further development of French art nouveau; Art nouveau comes to America; Innovation in Belgium and the Netherlands; The German Jugendstil movement; The Italian pictorial traditionThe Genesis of Twentieth-Century DesignGraphic design (Typography)HistoryBook designHistoryGraphic design (Typography)History.Book designHistory.686.2209Meggs Philip B.1489922Purvis Alston W.1943-MiAaPQMiAaPQMiAaPQBOOK9910798398603321Meggs' history of graphic design3710846UNINA