02737nam 2200589 450 991079765800332120230126213431.01-4985-0664-X(CKB)3710000000483978(EBL)4086461(SSID)ssj0001556026(PQKBManifestationID)16180223(PQKBTitleCode)TC0001556026(PQKBWorkID)13535556(PQKB)10284523(MiAaPQ)EBC4086461(EXLCZ)99371000000048397820150821h20152015 uy| 0engur|n|---|||||txtccrReinventing the Latino television viewer language, ideology, and practice /Christopher ChávezLanham [Maryland] :Lexington Books,[2015]©20151 online resource (182 p.)Description based upon print version of record.1-4985-0665-8 1-4985-0663-1 Includes bibliographical references and index.Hispanic television and the changing field of Latino cultural production -- Audience reconstruction and the rise of 'new Latino' -- Mixing, switching, and policing linguistic boundaries -- English-language television and linguistic erasures -- The new Hispanic television landscape and the false promise of democracy.Reinventing the Latino Television Viewer examines the relationship between language ideologies and the exploitation of markets within the television industry. A proliferation of television networks owned by large media conglomerates are attempting to reach U.S. Latino viewers with English-language programming. As these dominant mainstream networks enter the Hispanic television space, they are redefining the Latino audience in ways that more closely resemble the mainstream population.Hispanic Americans on televisionUnited StatesHispanic AmericansSocial life and customsHispanic Americans in mass mediaUnited StatesCode switching (Linguistics)United StatesMass media and ethnic relationsUnited StatesHispanic Americans on televisionHispanic AmericansSocial life and customs.Hispanic Americans in mass mediaCode switching (Linguistics)Mass media and ethnic relations791.45089/68073Chávez Christopher1572773MiAaPQMiAaPQMiAaPQBOOK9910797658003321Reinventing the Latino television viewer3848008UNINA