03150nam 2200589 450 991079764350332120230807193337.00-309-36870-70-309-36868-5(CKB)3710000000483666(EBL)4393781(SSID)ssj0001625461(PQKBManifestationID)16360328(PQKBTitleCode)TC0001625461(PQKBWorkID)14930240(PQKB)10369233(MiAaPQ)EBC4393781(EXLCZ)99371000000048366620160318h20152015 uy 0engur|n|---|||||txtccrCommunicating to advance the public's health workshop summary /Ellen Bayer and Darla Thompson, rapporteurs ; Roundtable on Population Health Improvement, Board on Population Health and Public Health PracticeWashington, District of Columbia :The National Academies Press,2015.©20151 online resource (96 p.)Description based upon print version of record.0-309-36867-7 Includes bibliographical references.FrontMatter; Reviewers; Contents; Abbreviations and Acronyms; 1 Introduction; 2 The Science of Health Communication: Guiding Principles for Population Health Campaigns; 3 The News Media as a Catalyst for Action; 4 Effective Use of Digital Media to Advance Population Health Goals; 5 Effective Messaging Strategies: A Review of the Evidence; 6 The Power of Television and Film; 7 Final Comments; Appendix A: References; Appendix B: Workshop Agenda; Appendix C: Biographical Sketches of Workshop SpeakersThe Institute of Medicine's Roundtable on Population Health Improvement brings together individuals and organizations that represent different sectors in a dialogue about what is needed to improve population health. On September 22, 2014, the roundtable held a workshop to discuss some of the science of health communication, audiences, and messaging, and to explore what it will take to generate widespread awareness, acceptance, and action to improve health, including through the entertainment media, the news media, and social media. This report summarizes the presentations and discussion of the workshop.Public healthUnited StatesHealth promotionUnited StatesPublic healthHealth promotion362.1014Bayer Ellen1506266Bayer EllenThompson DarlaInstitute of Medicine (U.S.).Roundtable on Population Health Improvement.Institute of Medicine (U.S.).Board on Population Health and Public Health Practice.Institute of Medicine (U.S.)Communication to Improve Population Health (Workshop)(2014 :Irvine, Calif.)MiAaPQMiAaPQMiAaPQBOOK9910797643503321Communicating to advance the public's health3736427UNINA