01044nam--2200373---450-99000364122020331620120321092609.0978-88-488-1312-9000364122USA01000364122(ALEPH)000364122USA0100036412220120321d2011----km-y0itay50------baitaIT||||||||001yyDidone liberatal'autentica Didone di VirgilioSalvatore ConteMilanoLampi di stampa2011147 p.21 cmTeatro2001TeatroBNCF873.01CONTE,Salvatore611888ITsalbcISBD990003641220203316XIII.1.A. 529235367 L.M.XIII.1.A.00308591BKUMAPASSARO9020120321USA010903PASSARO9020120321USA010907PASSARO9020120321USA010926Didone liberata1137777UNISA02175nam 2200505 450 991079762970332120230807193514.01-4438-8458-8(CKB)3710000000485964(EBL)4534929(MiAaPQ)EBC4534929(Au-PeEL)EBL4534929(CaPaEBR)ebr11215940(CaONFJC)MIL839013(OCoLC)924632385(EXLCZ)99371000000048596420160620h20152015 uy 0engur|n|---|||||rdacontentrdamediardacarrierRecruitment advertising as an instrument of employer branding a linguistic perspective /by Jolanta Lacka-BaduraNewcastle upon Tyne, England :Cambridge Scholars Publishing,2015.20151 online resource (258 p.)Description based upon print version of record.1-4438-7654-2 Includes bibliographical references and index.The book offers a linguistic analysis of job advertising as an instrument of employer branding, investigating how the creation of the employer brand and the projection of employee value proposition are realised linguistically in a corpus of online job advertisements. The study is methodologically grounded in the current approaches to discourse analysis and business/organisational communication, as it is broadly understood, with particular emphasis on genre and register analysis, the language of persuasion and evaluation, as well as the language of (organisational) values.The analysis conductedHelp-wanted advertisingBranding (Marketing)Business communicationHelp-wanted advertising.Branding (Marketing)Business communication.650.14Łacka-Badura Jolanta1558890MiAaPQMiAaPQMiAaPQBOOK9910797629703321Recruitment advertising as an instrument of employer branding3823691UNINA02944oas 2201177 a 450 991013408640332120251105213014.01572-9796(DE-599)ZDB2065639-7(OCoLC)50721116(CONSER) 2008233681(CKB)111022269531040(EXLCZ)9911102226953104020021002a20029999 sy aengurmnu||||||||txtrdacontentcrdamediacrrdacarrierNatural computing[Dordrecht] Kluwer Academic Publishers2002-1 online resourceRefereed/Peer-reviewedTitle from contents screen (SpringerLink, viewed Apr. 23, 2008).1567-7818 ScienceData processingPeriodicalsBiologyData processingPeriodicalsComputational BiologyBiologieInformatiquePériodiquesSciencesInformatiquePériodiquesBio-informatiqueScienceData processingfast(OCoLC)fst01108207BiologyData processingfast(OCoLC)fst00832406OrdinadorsthubProcessament de dadesthubInformàticathubPeriodical.Periodicals.fastPeriodicals.lcgftRevistes electròniques.thubScienceData processingBiologyData processingComputational Biology.BiologieInformatiqueSciencesInformatiqueBio-informatique.ScienceData processing.BiologyData processing.Ordinadors.Processament de dades.Informàtica.502.85F#AF#AOCLCQCASOCLCQGUAOCLCQPFMOCLCQGPMOCLCFOCLCOOCLCQOCLCOOCLCQDLCAU@OCLCOAUDOCLCATKNOCLCOOCLCAVT2U3WOCLCONJTOCLCOOCLCAUBYCUSOCLCOOCLCQUABSXBOCLCLS2HW2UKIJFIECNTRUCEFUWOCASUMOCLCQJOURNAL9910134086403321Natural computing2119908UNINA