03090nam 2200601 450 991079736400332120230126213009.01-78441-464-6(CKB)3710000000445930(EBL)2093112(SSID)ssj0001586403(PQKBManifestationID)16266917(PQKBTitleCode)TC0001586403(PQKBWorkID)14866909(PQKB)10608824(MiAaPQ)EBC2093112(Au-PeEL)EBL2093112(CaPaEBR)ebr11077151(OCoLC)921278877(EXLCZ)99371000000044593020150727h20152015 uy 0engurcnu||||||||txtccrWhat is the current and future impact of social media on hospitality and tourism? /theme editors, Dr. Seyhmus Baloglu and Dr. John Bowen[Bradford, England] :Emerald,2015.©20151 online resource (105 p.)Worldwide Hospitality and Tourism Themes,1755-4217 ;Volume 7, Issue 3Description based upon print version of record.1-78441-463-8 Includes bibliographical references at the end of each chapters.Cover; EDITORIAL ADVISORY BOARD; Editorial; Trends affecting social media: implications for practitioners and researchers; Social media practices applied by city hotels: a comparative case study from Turkey; How hotel responses to online reviews differ by hotel rating: an exploratory study; Restaurant social media usage in China; Hotel Facebook marketing: an integrated model; Documenting business-to-consumer(B2C) communications on Facebook; An investigation of the persuasive effects of firm-consumer communication dyads using Facebook; Common themes across social media researchThis ebook investigates the ways in which social media is currently impacting and will likely continue to effect the tourism and hospitality industry. The expansion of social media means that geography no longer isolates customers from other customers. User generated content on TripAdvisor is a powerful tool. Travelers use it to choose hotels or restaurants based on reviews by past customers. Employee communities are bringing employees of multinational companies together. Team members share best practices on sites like Hilton's H360 and Hilton builds a strong culture amongst its team members.Worldwide Hospitality and Tourism Themes: Volume 7, Issue 3Internet marketingSocial mediaTourismMarketingInternet marketing.Social media.TourismMarketing.658.872Baloglu SeyhmusBowen JohnMiAaPQMiAaPQMiAaPQBOOK9910797364003321What is the current and future impact of social media on hospitality and tourism3725532UNINA