01650nam0-2200505---450-99000007436020331620050518145725.088-85651-59-30007436USA010007436(ALEPH)000007436USA01000743620000914-1995----|||0itay0103----baitaIT||||||||000yy<<Le>> parole vendutegrammatica del discorso pubblicitarioAnna CicaleseSalernoEdizioni 10/171995.Scienza della comunicazione52001Scienza della comunicazione5PubblicitàLinguaggioCICALESEAnna174557ITSALBCISBD990000074360203316IV.1. Coll.3/ 1b(XII B COLL 28 5 BIS)137470 LMXII B COLL00008756IV.1. Coll.3/ 1(XII B COLL 28 5)137469 LMXII B COLLIV.1. Coll.3/ 1a(XII B COLL 28 5 A)137471 LMXII B COLLBKUMA20000914USA01173420001019USA01105620001019USA01145320001019USA01150120001019USA01153820001024USA01151420001027USA01152320001110USA01170920001124USA011207PATTY9020010601USA01132720020403USA011615PATRY9020040406USA011606COPAT39020050512USA010957COPAT39020050518USA011457Parole vendute1516102UNISA04338oam 2200613I 450 991079725490332120230807215807.01-315-69909-51-317-45481-210.4324/9781315699097 (CKB)3710000000421295(EBL)3569508(SSID)ssj0001540847(PQKBManifestationID)11906986(PQKBTitleCode)TC0001540847(PQKBWorkID)11534351(PQKB)10998313(MiAaPQ)EBC3569508(OCoLC)958107270(EXLCZ)99371000000042129520180706e20152004 uy 0engur|n|---|||||txtccrThe rise of the Hispanic market in the United States challenges, dilemmas, and opportunities for corporate management /Louis E.V. NevaerLondon ;New York :Routledge,2015.1 online resource (265 p.)First published 2004 by M.E. Sharpe.0-7656-1291-7 0-7656-1290-9 Includes bibliographical references and index.""Cover""; ""Half Title""; ""Title""; ""Copyright""; ""Contents""; ""Part I. THE POLITICAL ECONOMY OF THE ""HISPANIZATION"" OF THE UNITED STATES AND NORTH AMERICA""; ""Introduction""; ""Chapter 1. The Future of Marketing and Merchandising in the United States""; ""On the Nature of the U.S. Hispanic Market""; ""The Use of Spanish to Self-Segregate""; ""Racism and Why Hispanics Self-Segregate""; ""Of Puerto Rican ""Grandmothers"" and Mexican ""Gringadas""""; ""A Brave Nuevo Mundo for Corporate America""; ""Chapter 2. Management Realities of a Fragmented ""North American"" Market""""A Linguistically Fragmented North American Consumer Market""""How NAFTA Fuels the Hispanization of the United States and the World""; ""Decline of English-Language Markets in the United States and Mexico""; ""Hispanization and Marketing in the United States""; ""Externalities in the North American Hispanic Market""; ""The Growing Market for Educational Services to Hispanics""; ""Chapter 3. Labor, Immigration, and Business""; ""The Nature of Illegal Immigration""; ""Corporate Complicity in Illegal Immigration""; ""The Advantages of ""Regularizing"" the Labor Force Across North America""""Toward a Viable Guest-Worker Program""""The Emerging Conflict between African Americans and Hispanics""; ""Part II. THE EMERGENCE OF THE HISPANIC MARKET IN NORTH AMERICA""; ""Chapter 4. Americans in Mexico: ""Demonstration Effects"" of a Flourishing Demographic""; ""Americans' Ethnocentric Assumptions of Mexico Revisited""; ""Hispanic Views of Americans, from Latin America and Within the United States""; ""The ""American Confidence"" Demonstration Effect on Hispanics""; ""Paternalism's Influence on Hispanic Consumer Behavior""; ""Hispanization in Latin America and the United States""""Chapter 5. A Vanishing Border: The Emergence of a North American Consumer Market""""The Role of Intellectuals in American and Mexican Public Life""; ""Denial of Mexicans' and Hispanics' Property Rights""; ""American Complicity in the Suppression of Mexican Democratic Aspirations""; ""American Undermining of ""Free Trade""""; ""Chapter 6. Mexicans in the United States: Ethnographic Influences on Consumer Behavior""; ""Racism, Discrimination, and Intra-Hispanic Tensions""; ""The ""Rootlessness"" of the Mexican Diaspora""; ""Mythmaking and the Cult of Victimology""""Shades of Racism Against Hispanics""""The Phenomenon of Poca Cultura""; ""The Nature of ""Lookism""""; ""Conclusion""; ""Epilogue""; ""Notes""; ""Index""Hispanic American consumersMarket segmentationUnited StatesTarget marketingUnited StatesNorth AmericaEconomic integrationHispanic American consumers.Market segmentationTarget marketing658.83408968073Nevaer Louis E. V.1578195MiAaPQMiAaPQMiAaPQBOOK9910797254903321The rise of the Hispanic market in the United States3857391UNINA06126nam 22006495 450 991029956430332120200630222149.0981-10-6692-210.1007/978-981-10-6692-4(CKB)4100000000881599(DE-He213)978-981-10-6692-4(MiAaPQ)EBC6299350(MiAaPQ)EBC5591606(Au-PeEL)EBL5591606(OCoLC)1066188494(PPN)220125066(EXLCZ)99410000000088159920171026d2018 u| 0engurnn|008mamaatxtrdacontentcrdamediacrrdacarrierKinesthetic Perception A Machine Learning Approach /by Subhasis Chaudhuri, Amit Bhardwaj1st ed. 2018.Singapore :Springer Singapore :Imprint: Springer,2018.1 online resource (XV, 138 p. 50 illus., 44 illus. in color.) Studies in Computational Intelligence,1860-949X ;748981-10-6691-4 Intro -- Preface -- Acknowledgements -- Contents -- About the Authors -- 1 Introduction -- 1.1 Basics of Haptics -- 1.1.1 Various Research Areas in Haptics -- 1.1.2 Possible Applications -- 1.2 Kinesthetic Perception -- 1.3 Perception: Aware Engineering Design -- 1.4 Organization of the Book -- References -- 2 Perceptual Deadzone -- 2.1 Haptic Data Compression -- 2.2 Perceptual Deadzone for Multidimensional Signals -- 2.3 Effect of Rate of Change of Kinesthetic Stimuli -- References -- 3 Predictive Sampler Design for Haptic Signals -- 3.1 Introduction -- 3.2 Experimental Setup -- 3.2.1 Device Setup -- 3.2.2 Signal Characteristics -- 3.2.3 Lag in User Response -- 3.2.4 Collected Data -- 3.3 Classification of Haptic Response -- 3.3.1 Performance Metric -- 3.3.2 Weber Classifier -- 3.3.3 Level Crossing Classifier -- 3.3.4 Classifiers Based on Decision Tree and Random Forests -- 3.3.5 Effect of Temporal Spacing -- 3.3.6 Significance Test for Classifiers -- 3.4 Applications in Adaptive Sampling -- References -- 4 Deadzone Analysis of 2-D Kinesthetic Perception -- 4.1 Introduction -- 4.2 Experimental Setup -- 4.2.1 Signal Characteristics and User Response -- 4.2.2 Data Statistics -- 4.3 Determination of Perceptual Deadzone -- 4.3.1 The Weber Classifier -- 4.3.2 Level Crossing Classifier -- 4.3.3 Elliptical Deadzone -- 4.3.4 Oriented Elliptical Deadzone -- References -- 5 Effect of Rate of Change of Stimulus -- 5.1 Introduction -- 5.2 Design of Experiment -- 5.2.1 Kinesthetic Force Stimulus -- 5.2.2 Data Collection -- 5.3 System Correction -- 5.4 Estimation of Decision Boundary -- 5.4.1 Parametric Decision Boundary -- 5.4.2 Nonparametric Decision Boundary -- 5.5 Analysis of Results -- References -- 6 Temporal Resolvability of Stimulus -- 6.1 Introduction -- 6.1.1 Motivation for the Study -- 6.1.2 Related Work -- 6.1.3 Our Approach.6.2 Experimental Setup -- 6.2.1 Signal Characteristics -- 6.2.2 Data Collection -- 6.3 Estimation of Temporal Resolution -- 6.4 Effect of Fatigue -- 6.5 Application in Data Communication -- References -- 7 Task Dependence of Perceptual Deadzone -- 7.1 Introduction -- 7.1.1 Objective of the Study -- 7.1.2 Prior Work -- 7.1.3 Our Approach -- 7.2 Design of Experiment -- 7.2.1 Kinesthetic Force Stimulus -- 7.2.2 Data Statistics -- 7.3 Estimation of Perceptual Deadzones -- References -- 8 Sequential Effect on Kinesthetic Perception -- 8.1 Introduction -- 8.2 Sequential Effect -- 8.3 Quantification of Sequential Effect -- 8.3.1 Logistic Regression -- 8.3.2 Description of the Regression Model -- 8.4 Analysis of Effect on Comparative Task -- 8.5 Analysis of Effect on Discriminative Task -- References -- 9 Conclusions -- Index.This book focuses on the study of possible adaptive sampling mechanisms for haptic data compression aimed at applications like tele-operations and tele-surgery. Demonstrating that the selection of the perceptual dead zones is a non-trivial problem, it presents an exposition of various issues that researchers must consider while designing compression algorithms based on just noticeable difference (JND). The book begins by identifying perceptually adaptive sampling strategies for 1-D haptic signals, and goes on to extend the findings on multidimensional signals to study directional sensitivity, if any. The book also discusses the effect of the rate of change of kinesthetic stimuli on the JND, temporal resolution for the perceivability of kinesthetic force stimuli, dependence of kinesthetic perception on the task being performed, the sequential effect on kinesthetic perception, and, correspondingly, on the perceptual dead zone. Offering a valuable resource for researchers, professionals, and graduate students working on haptics and machine perception studies, the book can also support interdisciplinary work focused on automation in surgery.Studies in Computational Intelligence,1860-949X ;748RoboticsAutomationArtificial intelligenceAutomatic controlRobotics and Automationhttps://scigraph.springernature.com/ontologies/product-market-codes/T19020Artificial Intelligencehttps://scigraph.springernature.com/ontologies/product-market-codes/I21000Control and Systems Theoryhttps://scigraph.springernature.com/ontologies/product-market-codes/T19010Robotics.Automation.Artificial intelligence.Automatic control.Robotics and Automation.Artificial Intelligence.Control and Systems Theory.004.77Chaudhuri Subhasisauthttp://id.loc.gov/vocabulary/relators/aut846530Bhardwaj Amitauthttp://id.loc.gov/vocabulary/relators/autMiAaPQMiAaPQMiAaPQBOOK9910299564303321Kinesthetic Perception2504035UNINA