03042nam 2200637 450 991079713070332120230807215800.01-78441-944-3(CKB)3710000000420369(EBL)2058252(SSID)ssj0001560294(PQKBManifestationID)16193252(PQKBTitleCode)TC0001560294(PQKBWorkID)14825151(PQKB)11310333(MiAaPQ)EBC2058252(Au-PeEL)EBL2058252(CaPaEBR)ebr11059923(OCoLC)910448355(EXLCZ)99371000000042036920150616h20152015 uy 0engur|n|---|||||txtccrBrand, identity and corporate reputation /guest editors, Dr Ming Lim, Dr Joana Cesar Machado and Dr Oriol Iglesias[Bradford, West Yorkshire, England] :Emerald,[2015]©20151 online resource (115 p.)Marketing Intelligence & Planning,0263-4503 ;Volume 33 Number 2Description based upon print version of record.1-78441-943-5 Includes bibliographical references.Cover; Editorial advisory board; Guest editorial; The impact of reputation and identity congruence on employer brand attractiveness; Cityscape promotions and the use of place images at the Olympic Games; Brand equity, satisfaction, and switching costs; Diners' loyalty toward luxury restaurants: the moderating role of product knowledge; The impact of sound experiences on the shopping behaviour of children and their parents; How to support consumer-brand relationshipsThe 8th Brand, Identity and Corporate Reputation Conference was held at the Universidade Católica Portuguesa (Porto) in the beautiful city of Oporto in April 2013, under the most able stewardship of the organizing chairs, Dr. Joana Machado and Dr. Leonor Carvalho, supported by the entire executive committee of the SIG. This ebook of carefully-selected chapters is the happy culmination of yet another successful conference, covering a broad, yet focused, range of issues in brand management today and providing truly international perspectives on brand consumption, B2B branding and consumer behaviMarketing Intelligence & Planning: Volume 33, Issue 2Branding (Marketing)Business communicationCorporate imageCorporationsPublic relationsBranding (Marketing)Business communication.Corporate image.CorporationsPublic relations.658.827Lim MingMachado Joana CesarIglesias OriolMiAaPQMiAaPQMiAaPQBOOK9910797130703321Brand, identity and corporate reputation3863243UNINA