01205nam 2200409 450 991079708340332120230814221233.01-68350-612-X(CKB)3840000000371849(MiAaPQ)EBC6448758(EXLCZ)99384000000037184920210330d2018 uy 0engurcnu||||||||txtrdacontentcrdamediacrrdacarrierCreating signature stories strategic messaging that persuades, energizes and inspires /David A. AakerNew York, New York :Morgan James Publishing,[2018]©20181 online resource (113 pages) illustrationsIncludes index.Branding (Marketing)Business communicationStorytellingBranding (Marketing)Business communication.Storytelling.302.35Aaker David A.106703MiAaPQMiAaPQMiAaPQBOOK9910797083403321Creating signature stories1762395UNINA