02569nam 2200529I 450 991079696540332120180716094744.01-78743-091-X1-78743-944-5(CKB)4100000005116989(MiAaPQ)EBC5449037(UtOrBLW)9781787430914(EXLCZ)99410000000511698920180716d2018 uy 0engurun|||||||||txtrdacontentcrdamediacrrdacarrierSuper-sticky Wechat and Chinese society /Yujie Chen, Zhifei Mao, Jack Linchuan QiuBingley :Emerald Publishing Limited,[2018]©20181 online resource (89 pages)Emerald pointsIncludes index.1-78754-184-3 1-78743-092-8 Includes bibliographical references.App designers dream of creating a platform that users never want to leave, that keeps them glued forever - a platform that is "sticky".Over 846 million WeChat users leave text and voice messages, share life moments, play games, use stickers, purchase rail and flight tickets, shop online, pay utilities and bills, transfer money to friends, and even donate to charity without leaving WeChat, the super-sticky platform. The Economist called WeChat "one app to rule them all", and as it starts to gain global appeal, it is rewriting the rules for social media platforms.This book provides a balanced and nuanced study of how the super-sticky WeChat platform interweaves into the fabric of Chinese social, cultural, and political life. It keeps the wider global and national social media landscape in view and compares and contrasts WeChat with Weibo and QQ, two other popular social media platforms in China, and other Western social media platforms.Emerald points.Online social networksChinaLanguage Arts & Disciplines, Communication StudiesbisacshCommunication studiesbicsscChinafastOnline social networksLanguage Arts & Disciplines, Communication Studies.Communication studies.302.302850951Chen Yujie1544574Mao ZhifeiQiu Jack Linchuan1973-UtOrBLWUtOrBLWBOOK9910796965403321Super-sticky Wechat and Chinese society3798936UNINA